All in Articles
How exactly do you start a floral business in the middle of a shutdown? While small-business ownership poses a unique set of challenges, starting or sustaining a business during the current economic climate is difficult. Here is some encouragement (and practical tips) to see you through!
If you have a favorite plant that gives you beautiful flowers or foliage, chances are there's an easy way to have more. It's called propagation, which means creating new plants from existing plants. In this article, flower farmer Sarah Jo shares how to propagate from simple cuttings and shares a list of plants that are easy to grow from cuttings.
You might be wondering what is a soil blocker (also called a soil block maker). If you haven’t used one before, or are curious how they can simplify your flower farming practices, this article is for you!
Thinking about adding wedding florals to your flower operation? There’s a service level appropriate for almost any kind of flower business, whether you’re a beginning flower farmer or an accomplished florist.
Current stresses in the floral industry have us all wondering how to build the resilience we need to meet challenges head-on and to emerge intact. The good news is resilience is a trait that can be built in stages, practiced, and shared!
We have been continually inspired by the resilience of the floral industry as flower businesses across the globe have taken hits. Here, Sophie Felts of Sophie Felts Floral Design shares about her journey to creating The Flower Drive and how she’s been able to serve her community through it.
Are you looking for ways to create a wedding arbor without floral foam? This article gives you a supply list and step by step guide to designing a wedding arbor foam-free!
Ready to make a cheerful modern basket flower arrangement? This one is perfect for an outdoor summer picnic or BBQ. If you want a large floral arrangement to put on the ground of your outdoor buffet table or in front of your door to greet guests as they arrive for a summer brunch, then this design is for you! You can’t go wrong with a big basket filled with beautiful flowers.
How can you evolve your small business while staying true to you? For some of us, pivoting might not be the right response.
Hear from one hopeful florist who started his business after the 2008 recession and weathers the current trials of this moment in history.
When you are just starting your floral business, getting photos for your portfolio and for social media can be hard—especially when you are on a tight budget. Here’s how I did it affordably in one weekend!
What if isolation and being alone could help you think differently about your work? Hear how social distancing transformed how one floral designer approached her art form—and how it could help you to think differently about your work, too.
Do you have one colour you just won’t (or can’t bear to) use in your floral designs? Here’s how to overcome those tricky colours using tone, texture, shape, negative space, and the trusty old colour wheel, of course.
Whether you’re curious about hosting workshops or already have a calendar full of flower offerings, partnering with Airbnb to host an “Airbnb Experience” at your flower farm or design studio can be an additional revenue stream for flower farmers and florists.
Large floral installations can be intimidating, especially when it comes to the mechanics behind them. In this article, you’ll learn how to build a base structure for your floating arbor and the mechanics behind a foam-free floral design. This step by step guide to creating a foam-free floating wedding arbor shows you large installations can be more straightforward that you might imagine!
You may already have a floral product availability list (or “fresh list”) to highlight what’s in season. But what if you could make your list attractive, accurate, and easy to update and send? You can! And you won’t need to attach a PDF, make cumbersome updates to your website every week, or waste time typing up a long list in an email. Here’s how!
As floral business owners, we get into the industry for the love of one thing: the fresh flowers. And for many of us, that will always be our main source of income, but in uncertain times, it’s smart to think about diversifying our revenue streams to include channels that don’t utilize fresh flowers.
Are you wondering if you can grow a substantial amount of flowers in an urban environment? Growing a cutting garden—and even running a micro flower farm—while city-living is not only possible, but beautiful. Get helpful tips and fresh ideas from an experienced urban flower farmer in this article.
As restrictions begin to relax and businesses start to find their new normal, it will be important to find ways to reconnect with customers face-to-face. Now is the time to begin planning a "grand reopening” for your floral business. This article will cover ideas to draw in customers while maintaining safe distancing rules.
