Finding your Instagram branding

We have the joy of being able to work with flowers every day, yet I know I am not alone when I say that I feel like I didn’t measure up just based on how my Instagram feed looks. That is just not right! Here I'm sharing my journey as I discovered what worked for me on Instagram.

Erin from Floret Flowers

I'm delighted to have Erin from Floret Flowers with us this month!  In this article we’ll discuss soil testing, amendments, cover crops and how much to charge for the flowers you grow. If you’re a florist, you’ll enjoy learning how you can source local flowers and tips to start a small, productive garden at home. Erin is also sharing her #1 tip for growing a flower related business. You can read on or hop on the podcast to listen...

How To Hire and Work with Freelancers

In this article, I will address a few of these questions and give you my experience both as a business owner who has hired help and as a working freelance designer. Many questions can arise such as — where do I find people? How do I best manage them? How do I give over my creative and process? We'll focus on the aspect of being a business owner and hiring and managing freelance designers.

Member Roundup: Selecting Seeds and Bulbs

For many, it's that time of year when you start to plan for what flowers you will grow in the upcoming season. This process involves countless seed catalogs, website visits, number crunching and more! We reached out to just a few of the flower growers that are a part of Team Flower to get their advice on planning for a new growing season

For the love of dirt

Soil quality affects native plant life, wildlife, water quality, the food we eat and the flowers we love. In this post, we address what soil is, why quality soil is important to grow flowers and how to maintain soil quality in a sustainable way.

Revenue Ideas for Flower Farmers

If you are a farmer-florist and thinking about breaking into the wedding industry or are looking to restructure your farm’s offerings, this article will help. Pressly's experiences will give you great additional revenue ideas and help you make steps towards growing your business!

Growing Your Team

Sophie talks about the decision making behind adding two new people to her team. She shares what made her come to the conclusion she needed extra help, and what it's been like since she hired them on.

Why it's great to own a shop

Yes, there will be some stressful times but if owning a shop is something that’s on your heart — chase it! We only get this one beautiful life where everything happens for some purpose, and I want you to have that life you love!

How & why to grow raspberry for foliage

While raspberries are a common garden plant and found on most rural farms, they're not a common design element in floral arrangements. This fact is what makes it a new and exciting plant! With local growers popping up everywhere, being a “shippable” product isn’t the only factor anymore, which opens the door to new and unlikely plants being usable. Soon, raspberry foliage will become an industry standard!

Transitioning from professional gardener to flower farmer

If there are any future flower farmers out there, I would strongly suggest starting small so you can keep it manageable. It is so easy to become overwhelmed by all there is to do. By keeping it manageable, you will gain confidence and skills and be able to expand as you are able. I would also strongly suggest irrigation, a staking method that works for you and a layout of your fields which keeps everything organized and orderly.

Make styled shoots work for your business

Styled shoots, or “mock weddings” are an amazing way to diversify your portfolio and market your company. As a florist in the wedding scene, styled shoots have been an excellent way to get my name out there and network with other professionals. However, I spent the first nine months of my business avoiding them like the plague. I felt insecure spending money on something that may not be profitable, and I wasn’t sure how to best represent my brand. I’ve since come around, though, and now I love participating in styled shoots!

Learning from the first year of growing flowers

Flower farming has been a dream of mine for many years and this year it finally happened. When I was in college, I studied Production Horticulture, and the dream began. It’s been a little over ten years now since I worked in the horticulture industry. This spring I took the plunge and started. It’s been a roller coast ride so far. There are things that I did this year that will be different when I start again next year. So I thought I’d share some tips for making year two count.

Marketing Yourself as a New Floral Designer

Being a "newbie" in the field of floral design is exciting and terrifying all at the same time. I remember soaking in new information like a sponge — quickly learning design strategies, varieties of flowers, pricing ideas, and more! However, the most difficult task for me and I would assume for most other newer floral designers is marketing your business to your ideal clients.