All in Articles
If you feel there is a disconnect between your message and the client you are trying to attract, do not despair! You do not necessarily need to rebrand completely. Sometimes adjusting the messaging on your website or your social media strategy is all it takes to start reaching those ideal clients.
The first thing you should do if you feel you are not reaching the right people with your brand is to ask who those people are. What are their personalities like? What do they do for fun? Where do they hang out on weekends? What is their job? What music do they listen to? Where do they live? Dig deep and create a mental picture of your ideal client, their aesthetic, and their values.
Whether you are a flower farmer, floral shop owner, or event florist you should be growing cosmos. This past year was my first time growing and designing with cosmos and by the end of the season, they were my absolute favorite flower! Here are a few reasons why I love to grow them and why you should grow them too.
Do you rock at the “small stuff” but need help with things like setting yearly or quarterly goals — important tasks that feel less urgent? Hannah shares four strategies that have helped her tackle the Big Stuff first while saving her favorite—all the nitty-gritty loose ends—for second.
Florida-based Lillian Dompe has an eye for beauty and design and has found she is most at home when living a life surrounded by blooms. She currently works at an arts college coordinating events, managing volunteer boards, and working with development full time. After attending the 2017 Team Flower Workshop, she launched her floral design business, Hallwood Floral. Her journey is one that is both inspiring and relatable!
When you are planning a cutting garden and choosing flower varieties, there are several decisions to consider. Perhaps one of the most important is whether to grow annuals, perennials, or a mixture of both.
Giti Gerami owns Botanica Wedding Flowers Studio in Rhode Island. She has over 15 years of experience in floral design. Her love for flowers began as a child as she worked dried and silk arrangements into her family's interior design business. Giti worked at a flower shop after she moved to the United States 20 years ago. She eventually purchased the flower shop and turned it into a thriving wedding flower studio. In the midst of the transition, Giti joined us at the 2016 Team Flower Workshop, which helped her navigate the waters of the wedding floral industry. She took some time to share her experience with us.
We had the pleasure of meeting Jackie at the 2015 Team Flower Workshop. She and her husband started Moonset Farm in 2007 in Porter, Maine with three rescued Katahdin Hair Sheep, two horses, two dogs, three cats, and a few chickens. As their livestock business grew with each passing year, cut flowers stealthily worked their way into the production of the farm. Now, Moonset Farm not only yields fresh meats but is also a fully functioning flower farm & design studio. We recently spoke with Jackie about her story.
It may seem intimidating to begin drawing your bouquets, especially if you have no prior experience with drawing, but it is a really great way to create unique bouquets for your brides – even if you just used the same color palette last weekend!
Ohio based floral designer Patricia Campos began her creative career as a graphic designer. It wasn’t long until the floral world worked its way into her heart, and now she runs a floral design studio in Cincinnati, Una Floral. With a love of muted colors and delicate greenery, her work is textural, thoughtful and artistic. Patricia’s floral journey began shortly before we met her at the 2015 Team Flower Workshop in Asheville, NC. Two years later, she has established her style and is currently working towards merging her two creative loves: graphic design + flowers.
The first annual Team Flower Conference has come and gone, but the memories made are ones that will last a lifetime. Over 100 flower friends from 32 states and 8 countries gathered together at the Reunion Resort in Orlando, Florida to grow, to connect, and to celebrate loving the world through flowers.
In an era of the industry in which practically any cut flower can be shipped from any corner of the world, our vocabulary for the botanical materials we use is becoming ginormous, and the sheer amount of information about each flower we use in a given project can be overwhelming! That's where tools like Sierra Flower Finder can help solidify vocabulary and serve as a handy resource for looking up specs on flowers when you have questions about how they perform after cutting.
We all know the power of building strong connections with other creative minds - it is food for our flower souls! They support us when we are discouraged and cheer us on when we succeed.
Today, you can find roses in numerous shades of oranges, pinks, yellows, reds, purples, whites, and countless colors in between! But with so many options, how do we even begin to choose?! To help with this, we reached out to Laurel Munro from Mint Floral Co. as well as Team Flower members and other industry experts.
Why do flowers accompany happy moments as well as sad? Why are they a part of once-in-a-lifetime events, but also everyday moments? What is it about a flower that can cover the full range of emotions from happy to sad, span generations, and even hold time in place?
I have a love/hate relationship with these little lovelies. Everyone loves the striking green lines that Bells of Ireland add to an arrangement. Their fresh color is indeed a refreshing component to many color palettes, but have you ever tried to grow them? They aren't particularly hard to grow, but they undoubtedly produce patience. They are quite picky, and they are slow to germinate - somewhere around three weeks or slower!
It’s really easy to get bogged down, and the result is that we forget to celebrate our successes. We’re always looking and thinking ahead to the next wedding, the next event, the next field to weed, the next prospective client meeting that we want to book, and the next accountant meeting. While I don’t think this is a bad thing, it means that we frequently forget to stop and smell the roses — literally!
There are countless ways to convey the beauty of flowers in the form of art and design, and Team Flower has gathered together a few different floral artists who create beautiful handiwork featuring the blooms we all cherish so much! These talented ladies have used their love for flowers & their own artistic gifts to capture the exquisite essence of each sweet blossom. Each is unique in what they create, and ALL are inspiring in their own way.
This garden arrangement tutorial was recently featured in Flower Magazine. I'm happy to bring this feature to you — celebrating the present moment with flowers! See, garden flowers are just around for short spurts in time. Peonies are amazing in May, usually making a grand flush across the country around Mother's Day (or if you live in the mountains like me, mid June). Foxgloves wave their tiny bells and forget-me-nots rise from creek bed in front of our home in the summer. Poppies pop and surrender in what seems like an instant.
We're inviting you to explore the flowers & gardens of England with Kelly. Click here to accept your invitation and join before it's too late.
