Flower Wholesale Inside Look with David Dahlson of Mayesh

In this episode of the Team Flower Podcast, David is walking us through his various roles at Mayesh Wholesale and sharing his extensive knowledge about the industry. He’s seen many changes in the floral industry, and we are chatting about the positive and negative changes he’s come across in his years of service. We are talking about a day in the life of a Mayesh rep, and discussing how designers can be a rep’s favorite customer.

How to become a floral designer

Like most of the other designers I know, it started with a request from a family member, then two more and then a friend who asked if I could do their wedding flowers. I used my knowledge from my time at the cut flower counter as a base and built a little portfolio to start. So where does one start when you want to become a florist?

July Centerpieces Workshop Design Inspiration

Seven sweet souls gathered in the North Carolina mountains in July to do just that. They sought to cultivate creativity and find rest in inspiration. They overcame obstacles, broke through norms, and increased their design knowledge. And oh the creations they made! They poured their hearts into these flowers, so as you scroll through and admire the beauty they made, may you also be inspired to tap into the ingenuity within yourself.

Kelly and Jesse interview with Debra Prinzing

On this episode of the Team Flower Podcast, Kelly and Jesse are interviewed by Debra Prinzing of Slow Flowers. You’ll hear Kelly’s story, and how her high school cake business ended up leading her to flowers. They’re sharing the heart of and behind Team Flower, and how the Team Flower Conference has impacted their lives and the lives of those who attended. Kelly and Jesse are chatting about what it’s like to run a business as a couple. Kelly handles all of the design and content production while Jesse works on all things tech. Jesse is sharing some tips on SEO and a few techniques he’s used in growing the Team Flower online presence.

Why clients choose silk flower arrangements

Have you ever wondered why a bride would choose fake over fresh flowers? I mean, let’s face it. It’s her big day, and most brides get married with the intent of forever, right? So why not invest in the best and get fresh? After creating Silk Real Touch bouquets for over 400 weddings across three continents, I’ve discovered why some brides choose this option over fresh blooms. Fake flowers offer brides advantages that cannot be found in fresh flowers. This is especially true for beach and destination weddings.

How to make a greenery bouquet

This year, I booked a wedding where the bride requested only greenery. I included a few blooms in her bouquet and the groom’s boutonniere, but other than that, there were no flowers. It turned out beautifully! The ingredients I chose were a compilation of items from a local farm, from a local wholesaler, and from my backyard. While it was much more difficult than I thought it would be to narrow down the ingredient list and choose shades of green that told a cohesive story, I enjoyed the challenge and would welcome it again!

Video: Wedding Chair Flowers

Watch as Kelly Perry of Team Flower uses three materials to create a little extra magic for the bride and groom on their special day. Notice how quickly something sweet and elegant can be fashioned, and how little stress and skill it requires. Now, go grab your wire and your ribbon and forage a flexible vine to make one on your own!

Destination Weddings with Bows & Arrows Flowers

In this episode, we are discussing everything destination weddings! Alicia of Bows & Arrows Flowers is sharing the story of how the company became known for destination weddings, and how they have strategically and continually moved their business in that direction. We’re talking about the obstacles they’ve overcome, sourcing flowers internationally, and helpful tips on being a successful destination floral designer.

Changing your flower farm business model

We had a seemingly thriving business, but we were approaching burnout. After a while, each time I dropped off an order, I had a sinking feeling that the wholesale stem prices we were getting just weren’t enough to justify the amount of hard work, expense, and time we had put into growing them. It was time to re-evaluate our business model.

Video: How to overcome perfectionism

In this video, Kelly begins a creatively inspired design made from ingredients from her garden. While she is purposefully designing something unique and professional, she is allowing herself freedom in expression - both in design and in color - as she chooses her ingredients and places each bloom.

Flower Sourcing Transparency with DVFlora

On this episode, John is explaining the logistics of how DVFlora works, from the shipping process to ordering to the grower-direct program. We are chatting about the importance of transparency in the origin of flowers - especially in the wholesale market, and how this has positively affected the sales of DVFlora blooms. John is sharing about the DVCrush program, what it is, and who can participate. We are chatting about the need to identify the Instagram content that resonates with your Instagram followers, and we are sharing tips on using Instagram to grow your business.

Design Inspiration from the July Bouquets Workshop

This creative journey began with delicious ice cream and sweet smiles in a cozy living room in Boone. The group of 7 ladies entered into a two-day bouquet designing spree with open hearts and laughter. They encouraged and challenged one another creatively, and they found great delight in one another's company. During the two days of the workshop, attendees created every style of bouquets: round, cascade, garden, hand-tied, pageant, etc. Their individual personalities shone beautifully as they arranged the farm-grown flowers into uniquely designed bouquets that any bride would be lucky to hold on their wedding day!

Video: Late Summer Bridesmaid Bouquet

In this video you'll hear how Kelly approaches bridesmaid bouquets. Typically, the bridesmaid bouquet is a scaled back, smaller version of the bride’s more intricate bouquet. While often times the bridesmaid bouquet uses many of the same ingredients as the bridal bouquet, there are instances where the bridesmaids only utilize greenery so that the bride’s flowers pop even more. Ultimately, that decision is up to you - the designer!

How to cultivate creativity

Arranging flowers can be a very methodical process. There’s a wonderful rhythm to it. You can develop muscle memory and go extremely quickly with excellent results. As a wedding florist, it’s an important part of the profit margin process. But to cultivate creativity…I think that might be different…slower…Today I’m sharing three ways you can cultivate creativity in your life.