Supporting Other Floral Industry Entrepreneurs with Farmgirl Flowers
Today, we’re talking with Christina of Farmgirl Flowers. Christina grew up on a farm in northern Indiana, which is how the company found its name. She dreamed up the idea for Farmgirl Flowers in 2010 after gaining experience across a variety of industries including hospitality and event planning. Although she loves beautiful flowers, the top of her bucket list was always to start a business that was not only innovative and creative, but one that did something good and solved a real problem. After researching the huge floral industry, she found a tremendous number of problems and very little innovation. She set her sites on figuring out a way to solve several of the problems simultaneously, while providing a better product and customer experience - which is how she came up with Farmgirl’s transformative new model.
In this episode, Christina is sharing the heart & soul of Farmgirl Flowers. As a business-minded woman, she is chatting about the numbers behind the company, the successful model it runs on, and the vision for future growth. We are talking about the importance of women business owners supporting one another, and you’ll be both encouraged and inspired by Christina’s passion for kindness in the floral industry.
By offering fewer, better flower arrangements, Farmgirl Flowers minimizes flower waste by about 40%, while providing designer quality arrangements at generic e-commerce prices. Christina created a strong, authentic brand with her wild, unstructured aesthetic and trademarked burlap wrapped bouquets™ which use recycled burlap coffee sacks donated by local roasters. Farmgirl now delivers nationally, which was always her intent - to build a scalable brand that provided a better alternative to traditional e-commerce flower companies. Christina is driven not only to provide the absolute best customer experience possible, but to also build her company and brand based on integrity and doing what's right for her consumers, team, and the environment.
All photos taken by Farmgirl Flowers Staff.