All in Articles
Maybe instead of shying away from DIY clients, we need to figure out how to make this demographic work for us and still add to our bottom line? In this article, Jalisca shares how her perception of an ideal client changed. To do this, she needed to understand three things about working with DIY brides and in this article she’ll explain what those are!
In this article, learn how Team Flower member Anne Bradfield attached garland and flowers to a long banister. This tutorial is done completely without floral foam as well, and she shows how she puts each step together.
There must be 100’s of ways to structure a group and each group will look different. I’m confident though, that the majority of us will benefit from belonging to a group of floral professionals that have the intent to support one another, collaborate, and make positive contributions to our communities.
Certified American Grown Flowers represents a unified and diverse coalition of U.S. flower farms, including small and large entities in multiple states across the country. Certified American grown flower farms participate in an independent, third-party supply-chain audit to verify both origin and assembly of the flowers they produce.
Let’s be real, being an entrepreneur does have its challenges. Sometimes we have to make tough decisions and learn hard lessons amongst many other things. One thing I’ve found most difficult about being a creative entrepreneur has been making the sale. I’m so excited to share three ways to use social media to increase your sales and maintain authenticity in your creative floral business!
At the 2018 Team Flower Conference, we asked a myriad of floral artists to participate in our Flowers in Art Exhibition. The talent represented in the Exhibition was both exquisite and inspirational. Those in attendance at the Team Flower Conference were asked to choose their favorite artist anonymously, and the People's Choice Winner was Shealeen Louise of Nashville, Tennessee. Today, she's sharing what inspires her, what materials she uses, and her favorite painting subjects!
Lush greenery is important for floral design. The perfect greenery elements can make or break a design. Team Flower member Sophie Felts shares her go-to greenery options in this comprehensive list of greenery ideas for your next arrangement.
Floral artists and floral designers aren't too different from one another. Something tells me that each of us starts out the same - either with dirt or paint on our hands and with goals of making everlasting memorable moments; our lives speckled with blooms marking the timeline of our lives. Reaching out to one another should come easily because of this unique passion for flowers.
We as growers and designers are aware of the numerous reasons why everyone should be buying local flowers, but how do we convey that to our customers? Karey walks through how to find your audience and communicate with customers.
One aspect of the floral industry that is commonly overlooked is the floral nonprofit sector. These organizations work incredibly hard and receive little recognition for the feats they accomplish, yet they continue to press on because they believe in what they do. They have huge hearts, and both their work and their stories are remarkably inspiring! Take some time to read about and be encouraged by a few of them below.
Team Flower member Amy Balsters shares floral design basics from attending floral conferences, design shows, reading trade magazines. She loves to share what she has learned all these years so in this article, she covers some best practices that have been around for awhile but may help you save some time and money in your business.
We are always looking for new ways to grow our business, and we all want to do it in an organic, authentic manner. If you're a beginner to Pinterest, it can be overwhelming to see how the site can help generate traffic to your business. Pinterest is often passed over as a tool that can generate business, but by making small changes in the presentation of your Pinterest page, you can yield excellent results. In this article, Kristen shows you how.
For thousands of years and in many different cultures, flowers have had meanings attributed to them. Today, it is almost forgotten that flowers were ever a means of communication. So how can we modernize a concept from the past to use today?
The organic, natural look is a current trend in the floral industry, and according to the press release, it sounds like Megan’s floral décor will take on loose, organic qualities, and a seasonally inspired color palette. My prediction is that her bouquet will include Peonies and Myrtle in an asymmetrical shape. What do you predict?
In this article, we share with you a few things about growing the beautiful dahlia: the great queen of the summer. The dahlia never ceases to dazzle us! Team Flower member Jessica Weatherford, after growing 250 dahlia plants, is in the process of tripling her crop this year and shares how to grow them with success.
If you feel there is a disconnect between your message and the client you are trying to attract, do not despair! You do not necessarily need to rebrand completely. Sometimes adjusting the messaging on your website or your social media strategy is all it takes to start reaching those ideal clients.
The first thing you should do if you feel you are not reaching the right people with your brand is to ask who those people are. What are their personalities like? What do they do for fun? Where do they hang out on weekends? What is their job? What music do they listen to? Where do they live? Dig deep and create a mental picture of your ideal client, their aesthetic, and their values.
Whether you are a flower farmer, floral shop owner, or event florist you should be growing cosmos. This past year was my first time growing and designing with cosmos and by the end of the season, they were my absolute favorite flower! Here are a few reasons why I love to grow them and why you should grow them too.
Do you rock at the “small stuff” but need help with things like setting yearly or quarterly goals — important tasks that feel less urgent? Hannah shares four strategies that have helped her tackle the Big Stuff first while saving her favorite—all the nitty-gritty loose ends—for second.
