Branding your Business with b is for bonnie

Bonnie Bakhtiari of b is for bonnie design joins us on this episode of the Team Flower Podcast.

Bonnie is diving into her passion and sharing how she discovered it and started her business. We are talking about all of the elements of branding and the common mistakes people make when it comes to building their brand.

Where to buy flower seeds for sale

Have you ever grown your own flowers? Annual flower seeds are a low-cost and high-return investment for dipping your toes into a new hobby, bridging the transition from a hobby-grower to a professional grower, and/or expanding and diversifying a thriving cut flower operation. Pressly shares with you her years’ worth of seed-sourcing experience and highlights her favorite suppliers, as the wide world of seed sourcing can be quite daunting for a new farmer or backyard gardener.

Video Quick Tip: Flower Installation Prep

Limited on event install time and need to attach flowers to something on site?  This tip will make it possible for you to prep in advance and save time on wedding day! Watch as Kelly explains how she came across this idea, and how she's practicing using the yardstick to solve her installation time obstacle. 

Marketing Yourself as a Floral Designer

In this episode of the Team Flower Podcast, Courtney Inghram is sharing a few relatable obstacles and fears she's faced and how she overcame them. We are diving into what it looks like to market yourself as a new designer and how to avoid stress in your life with flowers. Whether you’re a perfectionist and are in need of some encouragement in your imperfections, or a new designer searching for your own style, you’ll be inspired by this conversation!

Tips on Stepping Out of Competitiveness

Gossip, bitterness, hatred, self-loathing, pride . . . these are just a few of the unattractive attributes I've witnessed in my short time in the floral industry—and at times, even within myself. So how do we overcome this? How do we have a healthy view of competition? Below are four things to keep in mind and put into practice as you walk this floral journey.

Growing Flowers that Attract Bees

Many perennial plants can be added to your cut flower farm or garden that provide various benefits to your operation. From diversifying offerings by bridging gaps between spring bulbs and summertime annuals to adding new interest to seasons in which harvests might become slightly repetitive from your fields, their blooms are valuable crops for farmers markets, florist sales, and wedding designs.

Valley & Company Events

On this episode of the Team Flower Podcast, we are joined by Nick and Aleah Valley. They are sharing the journey of Valley & Co. Events and how they decided when to add services to their event planning repertoire. We are chatting about determining a target audience and marketing to them. They’re sharing about their lives together as they balance work, family, and time with one another, and we are talking through strategies to prevent burnout in this industry. They are also giving us a sneak peak into their new book, Storied Weddings.

Encouragement for the Side Hustle Mom

As a working mom, taking on a side hustle might sound crazy, but there are seasons to embark on new adventures and others that require observance of simple tasks. Currently, I run a small floral design business on the side. In a creative industry that often makes us feel like we are never doing enough, I have found that all a side hustle needs to be is a small seed sown.

CoolBot: The Walk-In Cooler

On this episode of the Team Flower Podcast, we are talking with Patty Parsons from CoolBot. Patty started the CoolBot business with Ron Khosla who invented the CoolBot in 2007. He was a farmer, and she was a caterer. CoolBot started on a shoestring budget, and both Patty and Ron worked 7 days a week out of their homes for 5 years. As word spread, so did CoolBot's customer base. Now, growers, florists, caterers, brewers, and even hunters in the United States and beyond are all owners of CoolBot.

DIY Wedding Flowers

Maybe instead of shying away from DIY clients, we need to figure out how to make this demographic work for us and still add to our bottom line? In this article, Jalisca shares how her perception of an ideal client changed. To do this, she needed to understand three things about working with DIY brides and in this article she’ll explain what those are!

Jessica of Zimmerman Events

Jessica of Zimmerman Events joins us on this episode of the Team Flower Podcast where we take a broad sweep of everything related to event day. Jessica is sharing real life stories about close calls and practices in adaptability, and we are chatting about our must-have items in our event-day toolkit.

Creating a Business Networking Group

There must be 100’s of ways to structure a group and each group will look different. I’m confident though, that the majority of us will benefit from belonging to a group of floral professionals that have the intent to support one another, collaborate, and make positive contributions to our communities.