All in Articles

Creating Tracking Systems for Your Floral Business

Whether you’re in your first month or your fifth year of business, I’d encourage you to start keeping track of different areas in your biz. After all, how do you know what treatment is required if you don’t know the diagnosis? How do you know what solutions to implement if you don’t know what areas need improving? How can you keep on top of enquiries when you’ve dealt with 30+ different names in the last month? Systems.

The Why and How of No-Till Flower Farming

There’s been a lot of buzz in the farming community about no-till farming. It’s a practice of preserving the soil ecology, sequestering carbon, and building soil organic matter. It is not necessarily new, but it is quite the shift from the way agriculture has been traditionally practiced over the last century.

Fun Floral Design Containers You Need to Try

The right vessel for a floral design can completely change the tone of an arrangement. Daffodils can look quaint in a jam jar, modern in a cube, and classy in a footed bowl. Even a daisy can take the spotlight at a regal affair in the right floral design container. Vessels are an important tool for every floral designer—and they can support or distract from the message we are working to communicate visually.

Brilliant Tips for Transporting Flowers from Your Farm

Flower farming takes a lot of time and energy. Sometimes after putting so much thought into your seed and plug orders, planting, maintaining, and harvesting your flowers, making sure to properly transport and deliver them may be something of an afterthought. But delivering the flowers without experiencing any wear and tear on the way to your destination is a crucial step in maintaining your reputation for quality. Dive into this article for comprehensive tips for transporting flowers from your farm.

Are You Ready to Start a Local Flower Market?

As floral design styles shift more toward natural, loose arrangements, the demand for locally grown flowers has followed. This increased demand and awareness of local flowers from florists has created an excellent opportunity for flower farmers to fill a void in the traditional market. However, the challenge is how to supply the volume needed and the convenience offered by conventional wholesalers.

In-Depth Techniques You Need for Growing Delphinium

Growing delphinium as a cut flower crop can have its challenges, but if you follow an orderly process, it can be a very rewarding flower to grow. Delphinium has several advantages such as its striking, dramatic quality and large stature which can be useful in larger arrangements. It also blooms during that early June window when your spring flowers may be finished, but your summer annuals aren’t flowering yet, helping you fill in that gap. It also provides that hard-to-find true blue color in both light and dark shades.

The Benefits of Flower Remedies with Amy Cohen

Amy Cohen reached out to me several months ago and introduced me to an area of flowers I was not familiar with: flower remedies. It’s also called plant medicine or botanical healing. At the time, I was familiar with essential oils and could speak to the life-giving effect incorporating plants into my life, so this was intriguing. Flower remedies are different than oils though, so I thought it could be fun to invite Amy to teach us a little more about this topic.

How to Speak with Floral Design Clients

Whether someone has been in floral design for a year or more than 20 years, the stories shared when designers get together range from heartwarming to hair-raising. We’ve all experienced difficult situations, and it’s my hope that the tips below will help avoid, clear up, or settle any tough stuff with our clients.

Connecting with Wedding Vendors as a New Florist

One of the biggest things to consider is marketing your business and how to get your name out there! When you’re a new floral pro, it can be challenging to jump into marketing via social media and publishing, but something simple you can do to introduce yourself to the wedding industry is to network with other vendors in your community. Vendors can include event venues, photographers, planners, caterers, DJs, and even other florists. Again, this may seem like a daunting task, but hopefully these few tips will help make this step a bit easier to accomplish.

How to Design Jewelry Using Fresh Flowers

We’ve all seen the trend of flower crowns, flower jewelry, and flower accessories bloom into the market. And for good reason, too. How cool is it to accessorize your look with fresh floral creations? Floral accessories are great for bridesmaids to accessorize or perhaps for that untraditional bride looking for a little wow-factor. Mothers love a bracelet cuff adorned with floral rather than a traditional wrist corsage! But how do we design jewelry using fresh flowers?