Flower Discoveries: Tips for Effective Communication with Any Audience

Whether you’re a flower farmer, event designer, wholesaler, or freelancer, interacting with clientele is something that’s necessary for your success! Sometimes communication can get muddled and situations mishandled—especially when there is stress involved.

Kerri is here to share a few tips on how to effectively communicate with your audience. Showing empathy, setting clear expectations, and being yourself are just a few things you’ll hear more about in this segment of Flower Discoveries.

Special Guest: Zuzana Hewer of Fig & Flower

Have you wondered what types of challenges you might need to overcome as a newbie in the floral industry?

Zuzana is here sharing her experience in just that! She’s talking through her journey—from a design background to floral design work—and all the stuff in between.

You’ll even hear about a time she was literally blown away in light of new lessons learned (lots of laughter around this one)!

Fig & Flower is a weddings and event studio led by Zuzana Hewer. She's passionate about creating flowers with soul—always romantic, abundant, and untamed. Beautiful floral fragrance is a must for her! Zuzana's designs echo the beautiful English countryside, the nostalgia and the old-world feel of historic venues and beautiful garden marquee celebrations. The year 2020 was tough for all of us, and she's particularly happy about the fact that we are returning to work and creating beauty for beloved couples who have waited so long!

(7-11)

Photography

(1-2) Anneli Marinovich Photography
(4-6) And Your Story Photography
(3, 7-11) Kelsie Scully Photography