Finding Your Niche in Floral Design with Françoise Weeks

Françoise was born in Belgium but now resides in Portland, Oregon, where she works out of her studio and teaches online courses. She has crystalized her singular style of textural woodlands and botanical haute couture pieces, garnering a global following. Françoise has taught in many cities in the US and various countries around the world. Her dynamic work has been published in national and international magazines, and in December 2018 her book The Herbal Recipe Keeper was published by Timber Press. 

5 Strategies for Improving Your Social Media Presence

In this day and age, social media is not only important but also vital to the growth and success of a floral business. Social media for floral designers is far more than posting pretty images for our friends and family to see. If utilized properly, it can be a real and significant marketing tool that will lead your customers to your website and ultimately convert those followers into paying clients.

Nurturing Creativity in Floral Design with Ponderosa & Thyme (Part 2 of 2)

This is the second of two episodes with Katie of Ponderosa & Thyme! In this episode, Katie and I pick up where we left off in Part 1 talking about teamwork and accountability in the studio. We’re discussing how to be an introvert in the floral industry while also being brave in reaching out and doing life with other flower professionals. We are also talking about creativity and how to nurture a greater sense of creativity in your life and your work.

Cultivating Kindness with Ponderosa & Thyme (Part 1 of 2)

This is the first of two episodes with Katie of Ponderosa & Thyme. In this episode, Katie shares how her heart for flowers began and how blooms have shaped her life through the years. We are discussing the beauty and simplicity of kindness, why it is essential in the floral industry, and how to create a culture of kindness and self care in your environment to avoid burnout.

Video: Make a Simple, Elegant Floral Design with just 2 Ingredients

Watch as Kelly puts together a simple two ingredient arrangement. Poppies and Solomon's Seal are a sweet late-spring pair. This design is perfect for dressing up a windowsill at home, wedding bar or guestbook table on the fly!   


Hey, I'm back, excited to share an arrangement with you that this time only has two ingredients. I have Solomon's seal and poppies. I also have a message for you on the upper side of my camera. And it is that you are awesome. OK, have a flower frog in my container. This is also [INAUDIBLE] decor, if you're looking for one. Have my pieces of Solomon's seal are arranged by size. I have one that's long, and then two that are more of a smaller/medium size. 

Gonna start with this one. We're going to go straight up. Going to be fun. And I'm going to clip it down just a little bit. Got a frog in here that's raising my levels. Whenever you're not using a lot of flowers, mention frogs are great, because they're just kind of pretty to look at. I think they look nice in an arrangement. 

So I have to be as conscious about covering-- kind of the point is to show negative space in the arrangement. We're using the principle of design of radiation in this arrangement. Everything is going to-- all the lines are going to come out from one point with this base material that we're working with. 

And for balance, I'm wanting to keep this as my center point, and then same amount both to the right and left. And what I'm doing with these pieces, I'm kind of moving around in this circle a bit, and I'm creating a little house for the poppies to live, making room for them. 

So this is where we are. This is the front side of the arrangement, and my poppies are going to live in this area here. So we created the general shape, the general size, that goal of level one. We're not going to worry about covering the base. And this sort of is just another part of that. And then we're going to use the poppies as both level two and level three. We're going to have them work together to create a resting point for the eye. But then we're also going to use them to create movement through line. 

Now, a lot of the times I like to use gradation in size whenever I'm arranging, but my smallest poppy has the shortest stem, so we're going to reverse that. This is probably technically-- let's see here. One third, it looks a little bit-- yeah, the poppy is a little bit too high proportion wise. So I'm going to let him come down a little bit. 

I was reading somewhere that poppies like to drink through the little hairs on their stems. So getting them this way, you singe the ends to seal off that little wound, and then put them in deep water till they're properly hydrated as these ones are. 

OK, so those are going to be my bottom two. With poppies, too, I think they're really pretty if you could just have their faces pointing in different ways as you work. They're all looking straight at you, staring you down, making you feel a little bit uncomfortable. Poppy etiquette. 

So this is something that would be fantastic for a guest book table or bars, anywhere to add a little extra thing, only 10 stems, 10 stems, two ingredients. Big, the whole way down to small. We're doing this kind of trickle, faces up, faces out, moving in and out throughout the arrangement. OK. Be back with another one for you. 

Connecting Community with Deanna Kitchen

On this episode of the Team Flower Podcast, we’re talking with Deanna Kitchen of Twig & Vine. Deanna is telling us all about the Growing Kindness project and how conducting random acts of kindness has impacted her, her family, and her community. We’re talking about the importance of genuinely connecting people whilst living in such a technologically heavy world—as well as the benefits that come with giving over receiving. Deanna is also sharing a few simple dahlia growing tips for those who want to try their hand at growing!

7 Easy Steps to Creating a Foam-Free Living Meadow

With an ever-increasing installation trend in weddings and event work, as well as the emphasis on foam-free floral designs, I was eager to figure out a way to create a ground installation, or living meadow, with foam-free mechanics that offered flexibility in multiple installation scenarios. There are so many options for foam-free installation mechanics out there, but this is the method that worked well for me. Hopefully, you will find it useful—or maybe it will provide you with a starting point for additional foam-free floral designs!

Flowers and Foliage that Last Out of Water

My first boutonniere was not exactly stellar.  Apparently, I learn best by failure because that first boutonniere looked very sad by the time photos were taken.  So I set upon an experiment — walking around the farm, clipping, snipping, plucking and picking samples of greenery, flowers, seed pods, fruits, and weeds to see what would last longest and held up well out of the water.  Here we're sharing the research with you.

Video: Tips for Body Mindfulness in the Midst of Burnout

Looking for tips to increase your body mindfulness and awareness in the midst of burnout (or in order to prevent it entirely)? This video from the Team Flower Business Growth class covers how to alleviate burnout in our physical bodies. Burnout in the floral industry is something we’ve all either heard about or felt ourselves, and it can be caused by a variety of different things—one of which is physical pain or exhaustion.

The Family Behind Accent Decor

You’ll hear how Frank’s father started the business and in what ways the Hofland family continues to serve the floral industry. The couple is sharing the core values that drive the business as well as giving us a behind-the-scenes look into their sourcing and production of items.

We’re talking about what it looks like to “do the right thing” as we serve our communities and how this impacts the industry in a positive way.

How to Approach Color in Floral Design: 5 Brilliant Tips

If we're honest, we used to be pretty intimidated by color. It can be so hard to work with color, especially highly contrasting colors. When designing with these types of colors together, such as yellow and purple, it can be hard not to make the designs seem kitschy or too "holiday." Color can quickly cross the line between creative and fun to cheesy and mediocre very fast.

Video: Unique, Bright Flowers for Summer Wedding Arrangements

In this video Kelly will show you all the beautiful blooms that commonly open in the summertime. Learn how to become a florist and take floral design classes online with Team Flower. Here you can even learn tips on flower gardening for beginners. We'll show you how to do flower arrangements in flower arranging videos.


Stretching yourself is a good thing. Today, I decided to take some things that I had in the studio and create an arrangement that was a different shape, and definitely a different color palette than what I normally work with. This arrangement I have been waiting-- I've been waiting really all year for these turk cap's lilies to bloom. And this is one of the photos that I have in our living room here at home. And it has one of those beautiful lilies right here, and I always anticipate that coming out in July each year. 

Something that's native to the southeast United States, so if you're in one of those states, keep your eyes peeled in woodland areas for these beautiful things to pop up. And if you aren't, still keep your eyes open. Some might have come and blown your way. 

So this is a turk cap's lily. And I just wanted to use this opportunity to show you a few of the different ingredients that you might like to use for something that you have coming up in your future. So let's go through all of the different things that we have in here. 

So of course, the lilies, which have inspired it all. And then we have some umbrella fern. And this is so great if you're trying to get a lot of volume in an arrangement, but maybe working on a lower budget. This spreads out so beautifully. You can use it as the big umbrella shape, or you could break it off into smaller pieces and use it in boutonnieres or something smaller if you wanted, as well. 

We also have some really beautiful velvety geranium leaves here. Love them. They come in all different sizes. 

And right below this here, with these sweet little pink berries, after they flower, but this is pokeweed, one of my favorite things to use in the summer time. It grows on a lot of hillsides. And you'll probably find some near you. So that's something that I really love to use in the summer time. 

And here we have some basil, some flowering basil. And some lisianthus. And this kind has a pretty purple and white stripe in it. And if you dig closely and look back here in the arrangement, we're using some sweet orange spray roses. 

And this beautiful reaching flower right here is called crocosmia. Hopefully I'm pronouncing that correctly. That's how they say it here. Sometimes I've found that, in different regions, they call the flowers different things, like for example I have some clematis is how I grew up calling it, but in the south they call it clematis. So that's one of the flowers we've got down in there. 

I have some beautiful sphinx gold spray roses from Peterkort. Here, we have some liatris. And let's see. This dark foliage that you see is called ninebark. And this is a great thing to have in your garden. Grows up nice and bushy, and you can keep cutting on it. 

I have some foxglove here. This is the light lavender purple. I have a piece of oak leaf hydrangea foliage. So that's fun to break off of the hydrangea and just use the foliage. I have a piece of hellebore leaf here, as well. A little bit of ivy, and some milk weed. And then right here, this is called gomphrena. It's a fun little textural piece here. 

And then lastly, I have some orange ranunculus that I had left from a wedding last weekend that wasn't quite the right shade. So here it is. It works beautifully with this Dutch-inspired arrangement. 

So that's your little tour of Boone here in July. I hope that you enjoyed it. And I hope it inspires you to go create some beautiful things with whatever is blooming in your neck of the woods. Keep moving forward, one step at a time.

Planning a Styled Shoot with Sarah Bruxvoort

On this episode of the Team Flower Podcast, we’re talking with Sarah Bruxvoort of Rose and Laurel. As a floral designer, Sarah is well-versed in planning styled shoots. Often, floral designers are hesitant to plan this type of creative venture, so Sarah is giving us the tools and tips we need to take the leading step in styled shoots.