Harvesting Tubers with FAM Flower Farm

Linda and Marlies of FAM Flower Farm join us on this episode of the Team Flower podcast. These women are the driving forces behind FAM Flower Farm, which consists of two Dutch FAMily flower farms located in the flowerbulb region in Lisse, Holland. They have been friends since middle school and both married a grower! After brainstorming how to share more of their beautiful products with the world, their flower bulbs and dahlia tubers are now sold all over the world. In this episode, the ladies are walking us through the history of FAM Flower Farm, and how their business has changed through the years. They are sharing a few of the varieties of tulips and dahlias they grow as well as a couple of their favorites! We are talking about the importance of crop rotation,  the processes of the flower market in Holland, and how to harvest and divide tubers.

How to Make a Wreath (It’s Easier Than You Think)

Team Flower member Deanna Kitchen shares a comprehensive step-by-step guide on making a wreath. Whether you’ve been in floral design or farming for years or are just getting started, wreath-making truly is the quintessential holiday craft to add to your repertoire: the materials are simple and readily available locally, the steps are straightforward, and it’s the perfect project to complete with a group of friends. The accessibility and ease of this project also helps make it a fun family craft too. And honestly, nothing tops the smell of all of those freshly snipped boughs!

Video: How to Wire Flowers - Hyacinth

In this video, Kelly Perry of Team Flower demonstrates how to wire flowers for a floral comb. Wiring is a very important part of a florist’s toolkit as it allows you to do so many different things with various types of flowers. For this floral comb, Kelly is using white hyacinth and pieris.

How to Become a Flower Farmer with Niki Irving

In this episode of the Team Flower Podcast, we are chatting with Niki Irving of Flourish Flower Farm. You’ll hear about Niki’s transition to flower farming, and about how she and her husband found their farmland. We are chatting about the process of starting a small business, and some tips and tools to go about doing so.

Did You Know Wedding Floral Design Can Help Heal a Community?

How can we foster community? How can we hand over flowers that aren’t empty pretty things? How can a wedding belong to more than one couple, and be an agent of unity and restoration in a community? I believe that by the way we think about design and what we communicate in our creations, and by the way we conduct our businesses, actively knitting a family around us as we work, a wedding can serve as a public signpost of hope in a city.

Video: How to Use Complementary Colors in Your Floral Arrangements

Kelly demonstrates using complimentary colors in a small arrangement using only three ingredients. The ingredients used are Honeysuckle, Chantilly Snapdragons and Ranunculuses in a yellow and purple color scheme. As you’re choosing your ingredients, pay attention to the undertones of the colors in your flowers. This is key in creating a transition piece in your arrangement. Keep the triangular placement pattern in mind to create balance i.e. long piece on one side of the arrangement with a short and medium piece placed on the opposite side. Remember to disperse the colors evenly along with balancing each side to keep the arrangement symmetrical.

Video: How to Wire Large Flowers for Bouquets and More

In this excerpt from the Team Flower Advanced Wiring Techniques class, Kelly demonstrates how to wire large, over-sized flowers. Wiring flowers is a skill that can be incredibly useful as a floral designer. Not only does it enable you to move and direct a bloom in a specific direction, but it also allows for extra support for top-heavy flowers.

Owning a Flower Shop with Maggie Bailey

Maggie is sharing how she moved from a study of science to a career in creativity. She’s taking us on a virtual walk-through of her boutique flower shop. We are talking through some tips for shop set-up, keeping your costs low, and how to set your flower shop apart. Maggie is talking about the challenges and joys of owning a flower shop, and giving advice to other shop owners.

Types of Wedding Bouquets

In reality, the floral design world can be quite overwhelming - both to designers and to potential clients. There are color options and combinations in addition to a vast amount of available flowers, all on top of various styles and design techniques. How does one make decisions with so many options? That’s a loaded question! I believe that the best way is to educate yourself and your client.

Sweet Root Village Talks Growth: Hiring the Best Team for Your Floral Business

In this episode, we are joined by Lauren and Rachel of Sweet Root Village. They are sharing how they met and how Sweet Root Village was born. We are chatting about the importance of knowing the numbers of your business, and how to pare down your services to items that play to your strengths. Lauren and Rachel are diving into their hiring process - when they started hiring and how they’ve continued to grow their team over the years.

How to Use HoneyBook for Floral Designers

As a florist, it is essential that we spend our time wisely to be as productive and efficient as possible. Between prepping flowers, designing, and installing events, the tasks involved in the backend of our business start to pile up and so much falls between the cracks. Especially with couples of today, everything is fast paced. It can be a challenge to keep up and respond to things, and the odds of losing a sale are very high.

Fresh Inspiration from Our August Floral Design Workshop

In August, ten sweet women from various locations, backgrounds, and careers became flower friends at the Team Flower Wedding Florals Workshop. Maybe it was the refreshing North Carolina mountainous atmosphere, or perhaps it was the power of flowers in bringing people together, or maybe it was their welcoming and open hearts. Honestly, it was probably all of the above - the perfect storm - and we watched in awe as these women not only received but also poured out. They came to one another’s aid when needed, offering advice with humility. They celebrated with each other when one overcame an obstacle, and they cheered one another on as they created one arrangement after another.

Video: You Can Transplant Cut Flowers—Here’s How

In this clip from the Foundations for Growing Cut Flowers class, Kelly from Team Flower and Kathleen from Primrose Hill Flower Co. are providing a hands-on example of transplanting your seedlings. You’ll want to be sure you have healthy balanced soil that crumbles in your hands. A common misconception in transplanting is the idea that the roots cannot be disturbed. In fact, it’s the exact opposite! The goal is for the roots to reach down and out in the soil, so loosening them up before planting is key. This also allows air to circulate through the roots and keeps them from tangling around one another.

Supporting Other Floral Industry Entrepreneurs with Farmgirl Flowers

In this episode, Christina is sharing the heart & soul of Farmgirl Flowers. As a business-minded woman, she is chatting about the numbers behind the company, the successful model it runs on, and the vision for future growth. We are talking about the importance of women business owners supporting one another, and you’ll be both encouraged and inspired by Christina’s passion for kindness in the floral industry.

Conceptualizing Design for Event Florals

Our industry has a bit of a problem with originality, and it’s not entirely our fault. Conceptual design in weddings and florals can be a hard sell when working with clients and colleagues with less design experience. There is inspiration all around us waiting to be harnessed for our next project, but when the time comes to build that mood board, often the first stop is Pinterest to search.