Video: Flower Feature—Salvia

In this video, Kelly’s here to give you some fun facts about salvia! Salvia is a great flower to take color to the edges of your arrangement. It is a perfect substitution for veronica as it serves a similar purpose in an arrangement. It’s also a rose companion plant, so if you’re growing garden roses, salvia will be your friend! Want to grow some yourself? You can find the seeds at Park Seed.

Latest Floral Design Trends with Of the Flowers

In this episode, Kelly is joined by Felisa Funes from Of the Flowers. Felisa is chatting about her background in art and the similarities between making sculptures and designing with flowers. She’s sharing a few tips on how to create something new without being overwhelmed and experiencing “artist’s block.”

How to Repurpose Wedding Flowers Through Floral Street Art

Hoping to find new ways to repurpose wedding flowers or reuse event flowers? We've all been there: consulting for months with a client, grinding out the perfect flower order in accordance to color and season, meticulously processing and caring for fresh product, and ultimately designing pieces of art for a wedding or event. For an incredible couple of hours, our flower arrangements are on display to the public like a momentary gallery opening of our talents until the breakdown.

The Tournament of Roses with Laura Farber

On this episode of the Team Flower Podcast, we’re talking with Laura Farber, President of the Tournament of Roses.  You’ll learn about the history of the Rose Parade and how it’s grown in 131 years from horse-drawn carriages to present day floral-covered mechanical floats. Laura is sharing so many fun facts about the Rose Bowl, its years during World War II, and why the parade is never held on a Sunday.

3 Simple Steps to Reach Floral Clients in New Markets

Looking to branch into new markets? Or are you moving to a new location altogether? As a floral designer who recently moved to a different state, I was faced with several questions. I first started my floral business several years ago while living in Southern California and recently moved to a small town in Utah. Shortly after moving, I realized that I would be limiting my business potential if I were to focus solely on my new local market. Therefore, I came up with a strategy to target my ideal wedding clients locally as well as in other locations.

Video: Flower Feature—Using Ageratum in Floral Arrangements

In this video, I’m here to teach you all about ageratum (pronounced “ah-jer-AY-tum)! This flower comes in various colors—blue, pink, and white—and is native primarily to Central America and Mexico, but the United States also has several native varieties! Ageratum is easy to grow and is sometimes a perennial, which means it’ll come back year after year!

Ground Floral Installations with Jenn Sanchez

Jenn Sanchez is joining us on this episode of the Team Flower Podcast! Born and raised in Southern California, Jenn Sanchez is a floral designer with an affinity for strong emotive representation in design. She grew up with a paintbrush or pen always in hand, and she hoped to pursue a career in the arts yet fell into florals in 2010 shortly after high school. As an unexpected medium of expression, flowers have given a sought-out tangibility to her work. Using dramatic gestures and a compelling use of color, she seeks the balance of the familiar and the unexpected with each new client. Jenn is also a speaker at the 2020 Team Flower Conference in Pasadena!

Floral Workshop Inspiration: Overcoming a Creative Rut

Do you ever feel stuck in a creative rut? Perhaps you feel this way when you’ve done the same three color palettes event after event after event or you always end up using the same rotation of flowers. Or maybe you’re a flower farmer, and because you see and grow the same flowers every season, you forget to admire each bloom’s individuality. If you’ve been in this industry long enough, you’ve been there.

Finding Your Niche in Floral Design with Françoise Weeks

Françoise was born in Belgium but now resides in Portland, Oregon, where she works out of her studio and teaches online courses. She has crystalized her singular style of textural woodlands and botanical haute couture pieces, garnering a global following. Françoise has taught in many cities in the US and various countries around the world. Her dynamic work has been published in national and international magazines, and in December 2018 her book The Herbal Recipe Keeper was published by Timber Press. 

5 Strategies for Improving Your Social Media Presence

In this day and age, social media is not only important but also vital to the growth and success of a floral business. Social media for floral designers is far more than posting pretty images for our friends and family to see. If utilized properly, it can be a real and significant marketing tool that will lead your customers to your website and ultimately convert those followers into paying clients.