Sustainability: Understanding Your Market with Tobey Nelson
Flower Discoveries: How to Be a Freelance Floral Designer
In this episode, Kelly provides some advice to anyone who is or aspires to be a freelance floral designer. You’ll learn how to market yourself, how to build up your resume, and the importance of knowing how much time it takes you to create arrangements. Kelly’s also mentioning what you should charge for your services. Whether you’re looking to be a floral freelancer or you’re looking to hire, you’ll find helpful information in this episode!
Photography: &Reverie
Special Guest: Tobey Nelson
Tobey joins Kelly today to talk about sustainability! This is a hot topic in the floral industry, but the pair are taking a bit of a different approach as they tackle the topic of sustainability in business. They’re discussing pricing, creating recipes, mastering your budget, and using discipline. They’re even chatting about how to work through flower emergencies with efficiency.
Photography: Emily Wandres
Tobey and her team at Tobey Nelson Events are wedding specialists! They focus on sustainable floristry, as they primarily source locally grown flowers and never use floral foam. Recently she’s been featured as a “Slow Flowers Hero” in Slow Flowers Review by Debra Prinzing, and Tobey’s botanical couture creation from this February’s Fleurs De Villes was featured in July edition of Florists’ Review Magazine. Connect with Tobey on Instagram at @tobeynelsonevents.
Photography in order of images: Aly Willis Photography, Russel Sparkman, Shannon Beauclair Photography, Suzanne Rothmeyer Photography, Shannon Beauclair Photography, Carina Skrobeki Photography, Suzanne Rothmeyer Photography
Tips on Stepping Out of Competitiveness
Whether you’ve been in the floral industry for fifty years or one year, it’s likely you’ve experienced some competition. Janine Harris, the Community Builder and Content Planner here at Team Flower, is here to share a few tips on how you can step out of and overcome the competitive vibes around you!
