Event Pricing and Processes with An Affair to Remember
Nora Sandoval Photography
Flower Discoveries: Fun Things Like Event Insurance and Kokedama
There are many things to consider when you have a business—one of which is whether you should have liability insurance. Perhaps you’re an event florist and have a hard time wrapping your mind around a yearly insurance policy. Meagan is sharing an event by event policy she’s discovered, and Jesse chatting about why insurance is so vital to a business. To change up the conversation a bit, Janine read an article in Florists’ Review about the growing popularity of live plants in the home, and one of the most trendy—kokedama!
L Photographie
Guest Interview: Jody Cox from An Affair to Remember
Jody Cox from An Affair to Remember joins Kelly on this episode! Starting out as a wedding planner, Jody soon realized that clients desired the whole design package. Thus, An Affair to Remember became a full-service floral, planning, rental, and design company! Not only did it promote additional revenues streams, it allowed her to have control over the end product.
Rochelle Maples Photography
Jody is passionate about business, and she’s here to chat about why floral pros need to adhere to the the industry’s pricing standards, minimizing price shoppers and educating your clients. She’s also talking about pre-designed wedding packages as a way to expand your market. You’ll hear about her team’s preparation process for an event weekend —with so many moving parts, preparation gives them so much freedom. She’s even sharing what she covers in a consultation and how she designs to maximize the desires of her clients’ budgets. Follow her on Instagram @anaffairtorememberstl.
Can Every Client Can Be Your Ideal Client?
Next up, the phrase “ideal client” is quite common in the floral world. But what does that mean? And can every client be your ideal client? Shania is here to answer these questions and tell you how you can make every event design something you enjoy!
