All tagged Topic Business

40 Years of Flowers with Suzie Kostick

Suzie Kostick, a leader in the floral industry who has over 40 years of experience, is the guest on this episode of the Team Flower Podcast. You’ll hear how the floral industry has changed, morphed, and grown over the past four decades. Suzie tells us what it was like before the internet and social media were a part of the operations of a flower business and when the networking within the industry was truly community focused.

Building and Navigating Team Dynamics with Stems Brooklyn

Suzanna has great insight and wisdom regarding transition, and in this episode we’re talking about what it’s like to shift brands multiple times—as well as when it’s necessary to diversify your revenue stream. We’re chatting about hiring that first person and what it looks like to expand a team. Suzanna is sharing how she interacts with her team and navigates conflict with her staff.

Overcoming Overwhelm with Designer of the Year Megan Willis

In this episode of the Team Flower podcast, we’re talking with Megan Willis of Bloom Dallas. Megan is the 2019 Team Flower Designer of the Year, and she is sharing some tips on displaying your passion and personality through your brand as you work to appeal to your market. We are chatting about burnout in the floral industry and how to overcome overwhelm in your business. Whether you’re struggling with reaching your ideal client or ready to toss in the towel on your creative venture, you’ll be encouraged by our conversation.

How to Grow a Debt-Free Flower Farm

If starting a full-time flower business through the traditional route of business loans and quitting your day job sounds like your kind of adventure, by all means, go for it! But for many, myself included, my bank account and sanity couldn’t afford that kind of initial investment. I’d love to see more small-scale agricultural endeavors stay in business for the long term, and I think this kind of growth has the potential for more widespread success. Buy some seeds. Plant some dreams. Enjoy a beautiful kind of life.

Creating Tracking Systems for Your Floral Business

Whether you’re in your first month or your fifth year of business, I’d encourage you to start keeping track of different areas in your biz. After all, how do you know what treatment is required if you don’t know the diagnosis? How do you know what solutions to implement if you don’t know what areas need improving? How can you keep on top of enquiries when you’ve dealt with 30+ different names in the last month? Systems.

Importance of Client Interaction in Floral Work with Juliana of La Feterie

In this episode, Juliana is walking us through her unique bouquet delivery as well as her philosophy behind it. We are chatting about the importance of client interaction in floral design, client intake processes, what to look for when booking a client, and how involved clients could be in the floral planning process. We are sharing a few stories of our bouquet deliveries and how to interact with clients who want to be involved in every detail.

How to Speak with Floral Design Clients

Whether someone has been in floral design for a year or more than 20 years, the stories shared when designers get together range from heartwarming to hair-raising. We’ve all experienced difficult situations, and it’s my hope that the tips below will help avoid, clear up, or settle any tough stuff with our clients.

Connecting with Wedding Vendors as a New Florist

One of the biggest things to consider is marketing your business and how to get your name out there! When you’re a new floral pro, it can be challenging to jump into marketing via social media and publishing, but something simple you can do to introduce yourself to the wedding industry is to network with other vendors in your community. Vendors can include event venues, photographers, planners, caterers, DJs, and even other florists. Again, this may seem like a daunting task, but hopefully these few tips will help make this step a bit easier to accomplish.

Helpful Advice for Working Together With Your Spouse

Team Flower Member Kathleen and Sloan own a high-volume retail floral business as well as manage a separate wedding and events brand. They’ve been thinking a lot recently about what has made this partnership and this business so successful. It’s impossible to pinpoint just one thing, but Kathleen offers a few pearls of wisdom for anyone on this journey—or for those who are contemplating the idea.

Video: Easy Ways to Organize Your Studio to Process Flowers Efficiently

In this snippet from the Team Flower Foundations class, Kelly walks you through her studio setup and how she organizes everything for maximum efficiency and minimum workload. Many people don’t realize that working in the floral industry can require a lot of manual labor. From picking up and moving buckets of water to processing flowers to delivery, these are all tasks that can take a toll on our bodies!