All tagged Topic Business
Suzie Kostick, a leader in the floral industry who has over 40 years of experience, is the guest on this episode of the Team Flower Podcast. You’ll hear how the floral industry has changed, morphed, and grown over the past four decades. Suzie tells us what it was like before the internet and social media were a part of the operations of a flower business and when the networking within the industry was truly community focused.
Suzanna has great insight and wisdom regarding transition, and in this episode we’re talking about what it’s like to shift brands multiple times—as well as when it’s necessary to diversify your revenue stream. We’re chatting about hiring that first person and what it looks like to expand a team. Suzanna is sharing how she interacts with her team and navigates conflict with her staff.
Pop-ups, workshops, and handmade markets are all on-trend, but I hear more and more participants complaining they’re a bust and a waste of time and money when, in fact, these types of events can be a great money maker for your floral business and a vehicle to let people in your community know about your floral services.
In my view, the flower business is 25% design, 50% sales and marketing, and 25% financial and human resource management. Even if you don’t own your business, understanding basic business principles will make you extremely valuable to your employer. Don’t underestimate the power of the business of flowers!
In this episode of the Team Flower podcast, we’re talking with Megan Willis of Bloom Dallas. Megan is the 2019 Team Flower Designer of the Year, and she is sharing some tips on displaying your passion and personality through your brand as you work to appeal to your market. We are chatting about burnout in the floral industry and how to overcome overwhelm in your business. Whether you’re struggling with reaching your ideal client or ready to toss in the towel on your creative venture, you’ll be encouraged by our conversation.
Pricing is often a sore spot within the floral industry, and it’s one topic I’m very passionate about. Floral professionals are easily overwhelmed with how much to charge for their services, but with the right mind-set, this obstacle can be overcome.
If starting a full-time flower business through the traditional route of business loans and quitting your day job sounds like your kind of adventure, by all means, go for it! But for many, myself included, my bank account and sanity couldn’t afford that kind of initial investment. I’d love to see more small-scale agricultural endeavors stay in business for the long term, and I think this kind of growth has the potential for more widespread success. Buy some seeds. Plant some dreams. Enjoy a beautiful kind of life.
Whether you’re in your first month or your fifth year of business, I’d encourage you to start keeping track of different areas in your biz. After all, how do you know what treatment is required if you don’t know the diagnosis? How do you know what solutions to implement if you don’t know what areas need improving? How can you keep on top of enquiries when you’ve dealt with 30+ different names in the last month? Systems.
To help streamline your own business systems, you’ll first need to identify the category/capacity in which you are best able to serve the market at this point in your life and in your business. Kelly breaks down the market into three basic categories: client designer, simple service, or full service.
Today’s guest is a former live TV morning show reporter who followed her heart into a life with flowers. We’re talking about her leap into the industry, sharing funny stories from first weddings and things we wish we would have known then that we know now.
In this episode, Juliana is walking us through her unique bouquet delivery as well as her philosophy behind it. We are chatting about the importance of client interaction in floral design, client intake processes, what to look for when booking a client, and how involved clients could be in the floral planning process. We are sharing a few stories of our bouquet deliveries and how to interact with clients who want to be involved in every detail.
Whether someone has been in floral design for a year or more than 20 years, the stories shared when designers get together range from heartwarming to hair-raising. We’ve all experienced difficult situations, and it’s my hope that the tips below will help avoid, clear up, or settle any tough stuff with our clients.
One of the biggest things to consider is marketing your business and how to get your name out there! When you’re a new floral pro, it can be challenging to jump into marketing via social media and publishing, but something simple you can do to introduce yourself to the wedding industry is to network with other vendors in your community. Vendors can include event venues, photographers, planners, caterers, DJs, and even other florists. Again, this may seem like a daunting task, but hopefully these few tips will help make this step a bit easier to accomplish.
Team Flower member Abby Rice shares her story on how they added florals to their event planning business, while sharing tips on how you can do the same.
Leaving a well-established and promising career to process hundreds of roses and design wedding flowers may not “make sense” to some, but I’m a fan of a life that doesn’t color inside the lines. You are, too, I imagine. Here are some tips from Team Flower member Kalin Sheick.
Team Flower Member Kathleen and Sloan own a high-volume retail floral business as well as manage a separate wedding and events brand. They’ve been thinking a lot recently about what has made this partnership and this business so successful. It’s impossible to pinpoint just one thing, but Kathleen offers a few pearls of wisdom for anyone on this journey—or for those who are contemplating the idea.
In this snippet from the Team Flower Foundations class, Kelly walks you through her studio setup and how she organizes everything for maximum efficiency and minimum workload. Many people don’t realize that working in the floral industry can require a lot of manual labor. From picking up and moving buckets of water to processing flowers to delivery, these are all tasks that can take a toll on our bodies!