Transitioning to Retail with Meadow House Flowers
Jacqueline Jordan Photography
Jacqueline Jordan Photography
Joining us on the podcast today is Team Flower member (and former Team Flower employee!) Meagan Cooley of Meadow House Flowers. Meagan has dipped her toes in many aspects of the industry—from weddings and events to flower shop logistics, and so much in between! She’s sharing the things she’s learned along the way and how they’ve all played a part in her newest venture—a retail flower shop.
Jacqueline Jordan Photography
You’ll hear about the difference between retail and wedding clients. What types of flowers are they looking for? How do their budgets differ? What about design? And on that note, we’re chatting about assessing one’s work when it’s “finished.”
Meagan is also sharing some of the big decisions that go into starting a retail floral shop. She’s chatting about choosing a POS system as well as determining a layout for your products within a space. The biggest challenge is pursuing your dreams while overcoming fear!
Meadow House Flowers & Gifts is a welcoming world of fresh flowers, plants, and thoughtful gifts. A modern twist on the traditional flower shop, they offer a by-the-stem flower bar, custom arrangements, wedding and event florals, houseplants, and retail gift items. They are celebrating 2 months of being open in their very first brick-and-mortar location! Follow along on social media @meadowhouseflowers or visit their website at www.meadowhouseflowers.com.
Jacqueline Jordan Photography
Details Nashville
