Developing Crucial Skills for Event Design & Floral Retail
Flower Discoveries with the Team
Did you know that most hospitals have areas where live cut flowers are not allowed to be delivered? Meagan is opening up the conversation with a couple of suggestions for substitutions—from paper flowers to floral art—but we’d love to hear your ideas too! Click on the red chat button to share your thoughts. Janine is also here chatting about flower wands—a great alternative to petals for flower girls. Tune in to hear more about these magical creations!
Guest Interview: Jennifer Haf of BLOOM
Our special guest on this episode is Jennifer Haf of BLOOM Floral Design (@bloomfloraldesign). BLOOM Floral Design is located in Northern Michigan and offers wedding and special event floral services in addition to curated gifts and fresh cut flowers in their retail flower shops. Wedding clients are the bulk of the business, as they cater to a lovely tourist crowd that overwinters up here during resort season. Jennifer is celebrating her twelfth year in the industry, and she’s working on purchasing a commercial building as a smart next step in her business in addition to relaunching her seasonal workshop series!
This episode is chock full of helpful information for floral professionals in almost every area of the industry! With so much event experience, Jennifer is talking through how she and her team would tackle twenty centerpieces—from how the space is set up to design tactics. She’s also sharing which skills are necessary for different business types (event design vs. retail shop) and how each skill caters to that specific area of the industry. In addition to her knowledge in event and retail shops, Jennifer also grows flowers! She’s sharing her favorite things to grow as well as a few fun facts for harvesting.
Photography by The Weber Photographer and Shanell Photography
How to Operate a Roadside Flower Stand
Finally, Paula Olivares is here to share her tips for operating a roadside flower stand. You’ll hear about sourcing your flowers, how to set up your stand, and the best times to operate. With success in her own flower stand endeavors, Paula has some great words of advice and resources for anyone looking to do the same!
