All tagged clients

Importance of Client Interaction in Floral Work with Juliana of La Feterie

In this episode, Juliana is walking us through her unique bouquet delivery as well as her philosophy behind it. We are chatting about the importance of client interaction in floral design, client intake processes, what to look for when booking a client, and how involved clients could be in the floral planning process. We are sharing a few stories of our bouquet deliveries and how to interact with clients who want to be involved in every detail.

How to Speak with Floral Design Clients

Whether someone has been in floral design for a year or more than 20 years, the stories shared when designers get together range from heartwarming to hair-raising. We’ve all experienced difficult situations, and it’s my hope that the tips below will help avoid, clear up, or settle any tough stuff with our clients.

Why clients choose silk flower arrangements

Have you ever wondered why a bride would choose fake over fresh flowers? I mean, let’s face it. It’s her big day, and most brides get married with the intent of forever, right? So why not invest in the best and get fresh? After creating Silk Real Touch bouquets for over 400 weddings across three continents, I’ve discovered why some brides choose this option over fresh blooms. Fake flowers offer brides advantages that cannot be found in fresh flowers. This is especially true for beach and destination weddings.

Leading your Client with Lauren Wiebe

Lauren Wiebe of Stone House Creative joins us on this episode of the Team Flower Podcast. Lauren began working in the wedding industry for a bridal magazine and then moved into wedding coordinator position for a local flower shop. She started Stone House Creative in 2014 after attending the first Team Flower Workshop, and her business has grown exponentially ever since! Lauren launched her sister company, Stone House Consulting, this year where she works with creatives in the wedding industry to help them grow their businesses and reach their ideal clientele.

Marketing to Your Ideal Client

If you feel there is a disconnect between your message and the client you are trying to attract, do not despair! You do not necessarily need to rebrand completely. Sometimes adjusting the messaging on your website or your social media strategy is all it takes to start reaching those ideal clients.

Golden rule for every inquiry

Let's talk about how we treat people behind all our inquiries. Not just our ideal clients — we lavishly love and adore those folks! But what about the less than ideal clients? The ones that never even become clients. How do we honor and show grace to them?

What is the purpose of flowers?

As a florist, this is probably the easiest question I would ever need to answer. Of course they matter! But for everyone else, well, it may not seem so black and white at first. In this article we illustrate the answer to this important question in three different ways.