Flowers Over Fear with Grace McDonald
Flower Discoveries: Tumbleweed, Hanging Flower Wall, and Zinnia Mechanics
Mechanics. They’re involved in almost every floral profession. This week, we’re talking about various mechanics we’ve discovered in our designing and growing. From using tumbleweed on installations to practicing a sewing technique on a hanging floral wall. Amanda’s even sharing a few zinnia growing mechanics! On top of all of that, Floriculture has created an incredible search engine for the floral industry, and we’re talking about it! (Click here to check it out.)
Special Guest: Grace McDonald
You’ll find much encouragement by tuning into this week’s podcast episode. Grace and Kelly are discussing the pandemic. Even though the current state of the world lends itself to fear, they’re talking through how one should choose flowers over fear. The world needs love, and the world needs flowers. Let’s give them both!
Grace McDonald is the owner of Flower Clvb—a floral design studio specializing in weddings and events. She also offers seasonal bouquets and foam-free custom arrangements at various times throughout the year. Having recently moved from NYC to Philadelphia, Grace is offering her floral design services in two major metropolitan areas. Aiming to source as locally as possible, she is familiarizing herself with local growers all along the east coast and looking for ways that her business can reinvest in the earth. Give her a follow on Instagram at @flowerclvb.
How to move your clients beyond basic color palettes
If you’ve been in the wedding industry long, you know that the request for “whites, greens, and blush” is asked far more often than not. So how do you encourage your clients to go beyond overdone color schemes? Lauren Wiebe is here to help!