All tagged Operation Comfort
In this episode, floral design studio owner Grace McDonald of Flower Clvb is discussing choosing flowers over fear during a pandemic. Grace’s studio specializes in as-locally-grown-as-possible floral design for weddings and events and also offers seasonal bouquets and foam-free custom arrangements at various times throughout the year.
Paulina Nieliwocki of Blue Jasmine Floral is here with us talking about building creative recipes and evaluating your work! How did she design a palette of white and blush with pops of lipstick red? Listen to find out!
Primary Petals was founded in 2010 on the Los Angeles scene with a fearless use of color variants.
When Covid-19 hit, the floral industry was deeply affected. Kalin recognized that she had to try something new, and in this episode, she’s sharing what it has looked like to pivot from almost solely wedding design to DIY at-home workshops. She’s discussing finding balance while making a living with flowers, and you’ll even hear a few tips on growing and caring for lavender!
How exactly do you start a floral business in the middle of a shutdown? While small-business ownership poses a unique set of challenges, starting or sustaining a business during the current economic climate is difficult. Here is some encouragement (and practical tips) to see you through!
On this episode of the Team Flower Podcast, Kelly is joined by Andrew Miller and Angela Speer. Andrew and Angela are two of the five owners of Tulip Town. They were all high school friends who recently returned to their hometown of Skagit Valley to purchase the iconic Tulip Town farm from its founder Anthony (Tom) DeGoede. Their mission is to carry its rich tradition into the future for many more generations to enjoy.
You’ll hear from the pair on how they’ve navigated the COVID-19 pandemic as a farm. It’s important as a business owner to know how to problem-solve in a crisis, and Andrew is walking through the steps you can take and the questions you should be asking. We’re ending the interview talking about mind-mapping—what it is and how it works.
Current stresses in the floral industry have us all wondering how to build the resilience we need to meet challenges head-on and to emerge intact. The good news is resilience is a trait that can be built in stages, practiced, and shared!
We have been continually inspired by the resilience of the floral industry as flower businesses across the globe have taken hits. Here, Sophie Felts of Sophie Felts Floral Design shares about her journey to creating The Flower Drive and how she’s been able to serve her community through it.
How can you evolve your small business while staying true to you? For some of us, pivoting might not be the right response.
Hear from one hopeful florist who started his business after the 2008 recession and weathers the current trials of this moment in history.
What if isolation and being alone could help you think differently about your work? Hear how social distancing transformed how one floral designer approached her art form—and how it could help you to think differently about your work, too.
As floral business owners, we get into the industry for the love of one thing: the fresh flowers. And for many of us, that will always be our main source of income, but in uncertain times, it’s smart to think about diversifying our revenue streams to include channels that don’t utilize fresh flowers.
As restrictions begin to relax and businesses start to find their new normal, it will be important to find ways to reconnect with customers face-to-face. Now is the time to begin planning a "grand reopening” for your floral business. This article will cover ideas to draw in customers while maintaining safe distancing rules.
Kelly is joined on the podcast by Debra Prinzing of Slow Flowers. Debra has some great advice for slowing down and refocusing on the needs your business is already successfully meeting. She’s also sharing a few tips for those who may have “paused” their business in the recent months. Tune in to find out what steps in this season can best equip your business for the coming years.
As florists, we’ve been challenged in many ways in the past months. Some have had business disappear overnight. Some are entirely in lockdown and not able to deliver or work at all. Some are open and working, but maybe it’s back to just you, or you and a scaled-down team. We’re all stressed.
Dave Pruitt, CEO of Certified American Grown, gives a summary of highs and lows of COVID from the flower farmer’s perspective and how American flower farmers have been affected. He’s also here to reassure the U.S. floral industry that there is no shortage of flowers to order!
As a floral pro, how can you adapt to meet the changing needs of your community during a pandemic—and after?Here are critical things to consider when diversifying your revenue stream.
Delve into the advantages of technology for your flower business by hosting a tutorial or workshop online. Here’s how to know if this is right for your flower business.
