Practical Pivots with Kalin Sheick of Sweetwater Floral
Flower Discoveries
It’s prime dahlia season, and we’re talking about all the bugs you can find on them as well as how to manage them (that is—if you have a small cutting garden!). Meagan utilized a tip for pampas grass that she learned from fellow member Stacey Deutsch of @staceyspetalsandstems, and Amanda’s making a commitment to eat a flower she’s recently learned is edible!
“Anyone who is in business is ready for the next leap—it’s just scary.”
Special Guest: Kalin Sheick
When Covid-19 hit, the floral industry was deeply affected. Kalin recognized that she had to try something new, and she and her husband made a shift in what they offer as a floral design business and event venue. In this episode, she’s sharing what it has looked like to pivot from almost solely wedding design to DIY at-home workshops. She’s discussing finding balance while making a living with flowers, and you’ll even hear a few tips on growing and caring for lavender!
Kalin and her team at Sweetwater Floral have flowered for more than 150 events in Northern Michigan. The farm is where she and her family live, create, and host intimate small events and workshops that others can attend. Her obsession with the "moments in life that matter" is what led her to create this brand five years ago. Flowers on the table with the candles burning down and glassware clinking as a champagne cork pops is Kalin’s version of actual heaven. Follow along with her on Instagram @sweetwaterfloral.
How to Become a Florist Full-Time
Team Flower Member Sylvia Lukach is joining us to share how to become a full-time florist. She’s broken it down into three phases so that it’s easier to digest. If you’re looking to dive into the industry, this one’s for you!
