Asking for the Sale with Alison Ellis
Flower Discoveries: “Fluff of Moss on a Stick”
This week on Flower Discoveries, the team is here to talk about their wedding flowers—back when none of us knew anything about flowers! You’ll hear stories about DIY bouquets, moss on a stick, a “Blue’s Clues notepad” proposal, and peonies gone wrong.
Special Guest: Alison Ellis
Today on the podcast, we have Alison Ellis of Real Flower Business . She is incredibly knowledgable and has a teacher’s heart, so you’re in for a treat with this conversation!
Have you ever heard of “asking for the sale”? What does that mean, and how do you do it? Alison and Kelly are digging in and sharing tips on how to close a sale and snag clients. Tune in to hear why Alison’s pet peeves are accusing clients of “ghosting” and calling them “uneducated” when it comes to pricing, and how you can avoid both!
Alison Ellis, founder of realflowerbusiness.com and creator of Flower Math, is a floral designer and educator who teaches florists around the world how to increase their income and have more freedom in their business. With over 25 years of experience, she’s helped thousands of florists via her online business courses, private and group coaching, and free video trainings. Follow the @realflowerbusiness and @floralartvt on Instagram to catch a glimpse of Alison’s hard work and glean from her extensive knowledge.
Why It’s Important to Celebrate Success
Team Flower Member Lauren Wiebe of Stonehouse Creative is here to talk about why it’s so important for those in the flower industry to celebrate success—no matter how large or how small. It’s easy to stay in the mind-set of “go, go, go,” but you may need to hear that you can slow down and take a moment to celebrate your accomplishments. Listen in to learn how.
