Floral designers Emily and Angie from Bloom Babes are joining us on the Team Flower Podcast! They’re talking with us about working in a partnership, floral installations, designing with silk flowers, and more!
All tagged Pricing
Pricing and Organization Methods with Details Flowers
In this episode, Corinne Heck, founder of Details Flowers Software, joins us on the Team Flower Podcast. We are talking all about the Details Flowers Software, how it works, and who it’s for.
Conquering the Obstacles of a Flower Farm with Keep Floral
The year of COVID brought about many hardships, but also countless beautiful flower stories. Emma of Keep Floral is the keeper of one of these inspiring stories.
Embracing Your Community with Flowers with She Loves Me
Holley Simmons from She Loves Me is joining Kelly on this episode of the Team Flower Podcast. She has a constant smile on her face, and though you can’t see her, you can hear the laughter in her voice as she chats about her life with flowers. Holley is here giving us crucial tips, including being a champion for your community and local businesses when organizing pop-ups!
Florist Salary Info: How much do floral designers actually make?
If you're curious about florist salary estimates, you've landed in the right place. The reason why it's difficult to pinpoint the average salary of a floral designer is because of one simple truth: It's a nuanced conversation. In this guide, we’ll give reported florist salary information as well as 17 revenue-growing ideas.
Understanding Your Value and Worth with Lavenders Flowers
In this episode, Janelle is sharing her floral journey and is dialing in on pricing—including how she started out being incredibly underpaid and has since learned the importance of pricing what you (and the flowers!) are worth. She’s giving tips on where to start when learning how to price your arrangements. You’ll also hear about a few must-have items for your studio as Janelle talks about some of her favorite studio additions (including her new pulley system for dried floral decor!). Speaking of, tune in to hear some of her favorite dried flowers.
Creating Functional Flower Recipes for More Efficient Ordering
If you've tried implementing flower recipes into your ordering and design process before and found it cumbersome, I get it. Read on for a new way to create flower recipes—enter the functional flower recipe—which gives you the ability to flex and be inspired by seasonal flowers.
Create a Free, Powerful System for Floral Pricing and Wholesale Purchases
In this article, I’ll show you step by step how to create your own floral pricing worksheet database that will help solve some common, everyday pricing woes for floral professionals. You’ll get instructions, screen shots, tips, and more to help guide you!
Asking for the Sale with Alison Ellis
Have you ever heard of “asking for the sale”? What does that mean, and how do you do it? Alison and Kelly are digging in and sharing tips on how to close a sale and snag clients. Tune in to hear why Alison’s pet peeves are accusing clients of “ghosting” and calling them “uneducated” when it comes to pricing, and how you can avoid both!
How to Talk to About Pricing With Your Floral Design Clients
It’s the worst feeling when you get down the line with a potential client and you’re excited to seal the deal—and then BAM! You hit a roadblock: The client thinks your price is too high, and they want to know if you can reduce your costs.
Video: How to Price and Order Rose Petals
Learn how to be prepared the next time a client asks you for a rose-covered pathway for their ceremony. In this video we'll show you our favorite type of rose for pathways, how to calculate how many you will need and how to price for these types of projects.
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Video transcript
Do you have an aisle filled with petals in a proposal that you're working for in the future? If so, todays' quick tip is for you. Hi. My name is Kelly Perry with Team Flower. And today we're going to talk about how many roses you need to order for your aisle, so you know how much you need to charge for the aisle on your proposal.
Today I'm working with white Mondial roses, and I've chosen this variety because it has a high petal count. You can use any type of rose that has a high petal count. It comes in a color that you need. I would definitely recommend sticking with a standard rose, and if you need to have a lot of petals, check out the box slots to see if you can get a good deal on petals for your event.
Let's talk a little bit about how to shuck the rose petal. You'll hear it here, Crunch. Whenever I'm doing this I do it in a little bit of a round motion like this. All in the wrist. Because sometimes it's important to keep the rose petals together. So what I love about this is if you are in a situation where the petals, instead of them being down the aisle, are they're going to be tossed on the bride and groom.
You could set one of these little rose buds on the end of each seat. They can pick it up and when it's time to toss, they're ready to go. So that is just a quick way that you can pull the petals off. And then, whenever I'm thinking about scattering the petals down the aisle, really what you need to know is how many square feet you're aisle going to be.
So you can find that out after your final guest count has come in. And on your proposal that you're quoting for before the event, just put the exact amount of square feet that that quoted a will cover. A lot of times our present the options to my clients who are doing petal aisles, a light, medium, and heavy dusting of petals.
Because when it comes to charging for the petals, I charge the same amount that I would if that flower is actually going into an arrangement. So if we pretend, just to keep it easy, that this rose cost $1, that would cost $3 in an aisle, just like it would cost $3 if it's in an arrangement. I still process it, transport it, and place it.
In some cases, this whole process of taking the petals off and then actually scattering them can sometimes take a little bit longer. So that's just something to keep in mind. You don't have to charge less for petals, although ultimately, that's up to you.
So these are the three options. But for today's demonstration, I've actually done two heavier dustings of petals. So what you're looking at here is one rose, so that's $3 a square foot. Two roses, $6 a square foot. Three roses, is $9 a square foot. Four roses, $12 a square foot. And then, five roses, $15 a square foot.
This is a great way if you're in a consultation and you're trying to decide, if the bride is deciding between one or two, you can just bring a few roses that you have maybe left over in the studio or even that you would grab at the grocery store, so that you can help them actually see visually what you're looking at in terms of thickness if that's something that they need to see. Sometimes they don't and that's fine too. You can just show it in a little photo.
So that's what I have for you today. Thanks so much for tuning in and and being a part of Team Flower.
Selling Flowers to Restaurants and Boutiques
What if I told you there might be an avenue of income you're missing out on? As a florist and especially as a grower, you may even be able to use stems that would otherwise go to waste. By providing a subscription to coffee shops, restaurants, and boutiques, you can create a niche that might allow you to capitalize on and reduce your waste from leftovers and short-stemmed blooms. Selling flowers to restaurants and boutiques as a floral designer or flower farmer is one smart way to do so!
Video: 5 Q&As on Pricing in the Floral Industry
I’m answering five questions on one of the most complex topics in the floral industry: pricing. No matter what realm of the floral industry you’re a part of, this subject has likely caused you a bit of a headache in one way or another. We all want to charge a fair rate, but we also need to pay ourselves. Where’s the balance? This clip from the Team Flower Pricing and Ordering class will shed some light on a few of the most asked pricing and ordering questions.
How I Added New Revenue with DIY Flower Crown Bars
Offering a flower crown bar or DIY floral jewelry station is a great way to deliver flowers to your clients and creates an excellent opportunity for a fun add-on to any event. In this article, we’ll cover reasons you should include flower crown stations or floral jewelry bars in your flower business offerings, types of events these stations work well for, how to price, and more.
Incorporating Systems into Your Floral Business with Cristina of Fleur Society
Kelly is joined by Cristina Barragan of Fleur Society on this episode of the Team Flower Podcast. Cristina is passionate about utilizing systems in business, and she is talking with us about how smart business practices can save time and increase productivity.
Video: Core Sustainable Pricing Philosophies
Pricing is often a sore spot within the floral industry, and it’s one topic I’m very passionate about. Floral professionals are easily overwhelmed with how much to charge for their services, but with the right mind-set, this obstacle can be overcome.
Video: Identifying the Floral Service Needs in your Local Market
To help streamline your own business systems, you’ll first need to identify the category/capacity in which you are best able to serve the market at this point in your life and in your business. Kelly breaks down the market into three basic categories: client designer, simple service, or full service.
Reasons Why CSAs Are Beneficial for Your Flower Farm
If you have kept up with the local food movement over the past two decades, the term CSA has probably been something you have come in contact with. CSA is an acronym for Community Supported Agriculture, the concept of which can be interpreted in a number of ways. At its core, a CSA is a model in which the customer financially invests in a farm at the beginning of a growing season, when sales are at their lowest, and in return receives a share of the farm’s harvest once crops are coming out of the fields. Vegetable farms often use CSAs as a business model that helps pay for the upfront costs of getting crops into the ground – seeds, compost, time and labor spent of growing and maintaining crops, water and energy costs, etc.