Video: 5 Q&As on Pricing in the Floral Industry
Today, I’m answering five questions on one of the most complex topics in the floral industry: pricing. No matter what realm of the industry you’re a part of, this subject has likely caused you a bit of a headache in one way or another. We all want to charge a fair rate, but we also need to pay ourselves. Where’s the balance? This clip from the Team Flower Pricing and Ordering class will shed some light on a few of the most asked pricing and ordering questions.
How do I price my floral design work correctly?
This is a common question, and its answer is quite loaded. There are so many layers to pricing well, and I’ll walk through each layer with you in the comprehensive Team Flower class. (You can sign up here!)
How do I charge for freelance floral design work?
There are several aspects that need to be taken into account here. These include how quickly you can design and any travel costs you might incur. Put yourself in the owner’s shoes—the best freelancers are those who know how to make the business owner receive the most profit with their investment in you.
Heather Payne Photography
What is the standard markup for the floral industry?
Markups are the number you multiply your internal budget by to make room for profit. You might hear conflicting information, because each business owner has different needs for profit. There is no longer an industry standard! Focus on your markup that is best for your business.
How should I price flowers I forage?
If you’re foraging flowers or foliage, you still have to plan for the worst! Anything you plan to forage could be affected by the weather, pests, etc.—all things that you have no control over. Therefore, any item you forage, you should have a wholesale substitute just in case. So that means you should be charging your client the same price you would be charging if you purchased wholesale.
How should I price flowers that I grow?
If you are selling to florists and you want to price your product at the same rate as wholesale, there are a couple of things to consider: 1) Do you offer delivery? 2) Do you offer credits for failed product? 3) Can your flowers come preprocessed? All of that to say, you have to think through the big picture of what you have to offer. Your goal is to make it as easy as possible for florists. If you are using flowers you grow in your own designs, you also need to plan for the worst if they aren’t available (just like pricing for foraged items).
