All tagged Class preview
In this excerpt from the Team Flower Sustainable Business Growth class, Kelly shares tips on how to be successful when choosing revenue streams. Using a simple and easy-to-use chart, Kelly breaks down how to determine when to say, “yes” and when to say, “no” in order to prevent burnout and encourage profit.
Correctly harvesting flowers from your cut flower garden or farm is crucial to prolong their life, for both hobby floral design work at home and commercial cut flower sales. Kathleen Murphy of Primrose Hill Flower Company joins Kelly of Team Flower to discuss the best practices for Harvesting. Watch this helpful video lesson to learn more.
Ready to learn how to make a garland? Check out the video below. This video is an excerpt from the Team Flower Arbors and Ceremony class. In it, I’ll demonstrate how to create a lush, full garland using only one ingredient. The techniques you’ll learn can be used in a variety of circumstances—from decorating a railing to creating a table-runner.
Floral designer Kelly Perry is walking through the process for making a flower comb, one that will be inserted in the back of a bride’s hair. You’ll need wire, stem tape, and flowers!
In this excerpt from the Team Flower Growing and Arranging Peonies class, Foxie and I give a hands-on demo of how to plant peonies. You’ll see us give details on how to plant a peony root!
This clip from the Team Flower Bouquets and Personals class demonstrates how to make a tailored bouquet. This type of bouquet is typically a little more round and classical in shape. In this clip, Kelly shows us how to create a more structured bouquet with a fun flair!
Burnout in the floral industry is something we’ve all either heard about or felt ourselves, and it can be caused by a variety of different things—one of which is physical pain or exhaustion. This video clip from the Team Flower Business Growth class gives you practical tips for body mindfulness and a self-scan.
I’m answering five questions on one of the most complex topics in the floral industry: pricing. No matter what realm of the floral industry you’re a part of, this subject has likely caused you a bit of a headache in one way or another. We all want to charge a fair rate, but we also need to pay ourselves. Where’s the balance? This clip from the Team Flower Pricing and Ordering class will shed some light on a few of the most asked pricing and ordering questions.
In this excerpt from the Team Flower Centerpieces and Reception class, I demonstrate one of four different styles of floral chair decor. This design is similar to making a corsage and is perfect for the back of the bride and groom chairs at their reception. It’s so simple—you just may be inspired to surprise your next client with a little something extra!
There are some roles in a wedding that are often overlooked when it comes to floral design. In this excerpt from the Team Flower Bouquets and Personals class, I’ll show you a unique approach to dressing up the role of ring bearer by making a pillow out of hosta leaves. All of the materials used are ones that can be easily found in your own studio: ribbon, a small round Oasis cage, and snips.
Wiring is a valuable and specialized skill that can add value to your business and set you apart as a designer and freelancer. Kelly explains why wiring is important—as well as when and where to use wired flowers—in this excerpt from the Team Flower Advanced Techniques for Wiring fast track class. The wiring technique gives you a lot of control over the exact placement and orientation of each and every bloom in a piece—if you need your focal flower to bend in a certain way that is not natural for its stem, wiring makes that possible!
In this excerpt from the Team Flower Elements and Principles of Design class, Kelly demonstrates the principle of movement by creating a minimalistic floral arrangement using complimentary colors. Complimentary colors are opposites on the color wheel (orange and blue, purple and yellow, and red and green). She uses caladium, firecracker, and green trick dianthus to demonstrate the most difficult of the three groups: red and green. This is a color palette that typically reminds us of Christmas, but it can be used to create a sweet summer piece as well.
Pricing is often a sore spot within the floral industry, and it’s one topic I’m very passionate about. Floral professionals are easily overwhelmed with how much to charge for their services, but with the right mind-set, this obstacle can be overcome.
Watch this clip from the Team Flower Bouquets and Personals class. Here, Kelly demonstrates how to make a double wrist corsage (everybody’s favorite, right?). Even though pin-on corsages and hand-held posies are becoming more popular, the wrist corsage is a classic piece that every wedding designer and shop owner should have the skills to create. Watch to see a few tricks Kelly has learned in order to make wrist corsages easier and more feasible.
In this snippet from the Team Flower Foundations class, Kelly walks you through her studio setup and how she organizes everything for maximum efficiency and minimum workload. Many people don’t realize that working in the floral industry can require a lot of manual labor. From picking up and moving buckets of water to processing flowers to delivery, these are all tasks that can take a toll on our bodies!
In this clip from the Foundations for Growing Cut Flowers class, Kelly from Team Flower and Kathleen from Primrose Hill Flower Co. are providing a hands-on example of transplanting your seedlings. You’ll want to be sure you have healthy balanced soil that crumbles in your hands. A common misconception in transplanting is the idea that the roots cannot be disturbed. In fact, it’s the exact opposite! The goal is for the roots to reach down and out in the soil, so loosening them up before planting is key. This also allows air to circulate through the roots and keeps them from tangling around one another.
Adding ribbon streamers to a bouquet can add a touch of whimsy to your design, and can be the perfect touch to the overall design for your client’s special day.
In this video, Kelly begins a creatively inspired design made from ingredients from her garden. While she is purposefully designing something unique and professional, she is allowing herself freedom in expression - both in design and in color - as she chooses her ingredients and places each bloom.
This clip offers a sneak peek into the Team Flower How to Photograph Flowers Class. Heather Payne of Heather Payne Photography takes you behind the scenes when choosing a backdrop for photographing a flower arrangement. You’ll learn about using a simple paper backdrop, and how choosing various colors brings out the colors of the flowers in the design. Heather and Kelly discuss lighting, reflectors, and diffusers. Watch to receive tips on how you can take a simple yet great quality iPhone photo.
In this video, Kelly shares the story behind her own design philosophy and challenges us to find our own flower story. Something inside all of us drives how we design, and ultimately determines the message that we send when we share our love of flowers with others.
