All tagged Online class

Video: 5 Q&As on Pricing in the Floral Industry

I’m answering five questions on one of the most complex topics in the floral industry: pricing. No matter what realm of the floral industry you’re a part of, this subject has likely caused you a bit of a headache in one way or another. We all want to charge a fair rate, but we also need to pay ourselves. Where’s the balance? This clip from the Team Flower Pricing and Ordering class will shed some light on a few of the most asked pricing and ordering questions.

Video: When and Where to Use Wired Flowers in Floral Design

Wiring is a valuable and specialized skill that can add value to your business and set you apart as a designer and freelancer. Kelly explains why wiring is important—as well as when and where to use wired flowers—in this excerpt from the Team Flower Advanced Techniques for Wiring fast track class. The wiring technique gives you a lot of control over the exact placement and orientation of each and every bloom in a piece—if you need your focal flower to bend in a certain way that is not natural for its stem, wiring makes that possible!

Video: Using Complementary Colors in a Minimalistic Floral Arrangement

In this excerpt from the Team Flower Elements and Principles of Design class, Kelly demonstrates the principle of movement by creating a minimalistic floral arrangement using complimentary colors. Complimentary colors are opposites on the color wheel (orange and blue, purple and yellow, and red and green). She uses caladium, firecracker, and green trick dianthus to demonstrate the most difficult of the three groups: red and green. This is a color palette that typically reminds us of Christmas, but it can be used to create a sweet summer piece as well.

Video: How to Make a Double Wrist Corsage

Watch this clip from the Team Flower Bouquets and Personals class. Here, Kelly demonstrates how to make a double wrist corsage (everybody’s favorite, right?). Even though pin-on corsages and hand-held posies are becoming more popular, the wrist corsage is a classic piece that every wedding designer and shop owner should have the skills to create. Watch to see a few tricks Kelly has learned in order to make wrist corsages easier and more feasible.

Team Flower's Next Chapter

Small businesses grow one step at a time, and most often, the really important things unfold slowly right under our own noses. You probably remember those early moments of your floral business, too, where you were crunching the numbers and fitting in floral work where you could on top of others jobs…

Video: Easy Ways to Organize Your Studio to Process Flowers Efficiently

In this snippet from the Team Flower Foundations class, Kelly walks you through her studio setup and how she organizes everything for maximum efficiency and minimum workload. Many people don’t realize that working in the floral industry can require a lot of manual labor. From picking up and moving buckets of water to processing flowers to delivery, these are all tasks that can take a toll on our bodies!

Video: How to overcome perfectionism

In this video, Kelly begins a creatively inspired design made from ingredients from her garden. While she is purposefully designing something unique and professional, she is allowing herself freedom in expression - both in design and in color - as she chooses her ingredients and places each bloom.

Video: Photographing Flowers with a Paper Backdrop

This clip offers a sneak peek into the Team Flower How to Photograph Flowers Class. Heather Payne of Heather Payne Photography takes you behind the scenes when choosing a backdrop for photographing a flower arrangement. You’ll learn about using a simple paper backdrop, and how choosing various colors brings out the colors of the flowers in the design. Heather and Kelly discuss lighting, reflectors, and diffusers. Watch to receive tips on how you can take a simple yet great quality iPhone photo.

Video: Finding your Why for Arranging

In this video, Kelly shares the story behind her own design philosophy and challenges us to find our own flower story. Something inside all of us drives how we design, and ultimately determines the message that we send when we share our love of flowers with others.