Video: Identifying the Floral Service Needs in your Local Market
In this clip from the Team Flower Pricing and Ordering class, Kelly is describing how to identify the various floral service needs in your market and how to determine which needs your business best serves.
To help streamline your own business systems, you’ll first need to identify the category/capacity in which you are best able to serve the market at this point in your life and in your business. Kelly breaks down the market into three basic categories: client designer, simple service, or full service.
Raw materials and pick-up
Raw materials with local delivery
Raw materials and simple service
Bouquets and personals—no installations
Personal flowers, ceremony flowers, and reception flowers— installations required
Small, medium, and large
Local delivery, regional delivery, and destination delivery
Think twice about the conclusion that high-end wedding clients provide you with higher profit margins. The data actually suggests that you'll have the same margins on average weddings as on extravagant events, so consider the numbers carefully before boxing yourself into a small market niche where there may be fewer clients in need of your chosen expertise. Think creatively about the clients you are uniquely positioned to serve. They might not be obvious at first!