All tagged Marketing

5 Strategies for Improving Your Social Media Presence

In this day and age, social media is not only important but also vital to the growth and success of a floral business. Social media for floral designers is far more than posting pretty images for our friends and family to see. If utilized properly, it can be a real and significant marketing tool that will lead your customers to your website and ultimately convert those followers into paying clients.

Reasons Why CSAs Are Beneficial for Your Flower Farm

If you have kept up with the local food movement over the past two decades, the term CSA has probably been something you have come in contact with. CSA is an acronym for Community Supported Agriculture, the concept of which can be interpreted in a number of ways. At its core, a CSA is a model in which the customer financially invests in a farm at the beginning of a growing season, when sales are at their lowest, and in return receives a share of the farm’s harvest once crops are coming out of the fields. Vegetable farms often use CSAs as a business model that helps pay for the upfront costs of getting crops into the ground – seeds, compost, time and labor spent of growing and maintaining crops, water and energy costs, etc.

Kelly and Jesse interview with Debra Prinzing

On this episode of the Team Flower Podcast, Kelly and Jesse are interviewed by Debra Prinzing of Slow Flowers. You’ll hear Kelly’s story, and how her high school cake business ended up leading her to flowers. They’re sharing the heart of and behind Team Flower, and how the Team Flower Conference has impacted their lives and the lives of those who attended. Kelly and Jesse are chatting about what it’s like to run a business as a couple. Kelly handles all of the design and content production while Jesse works on all things tech. Jesse is sharing some tips on SEO and a few techniques he’s used in growing the Team Flower online presence.

Branding your Business with b is for bonnie

Bonnie Bakhtiari of b is for bonnie design joins us on this episode of the Team Flower Podcast.

Bonnie is diving into her passion and sharing how she discovered it and started her business. We are talking about all of the elements of branding and the common mistakes people make when it comes to building their brand.

Marketing Yourself as a Floral Designer

In this episode of the Team Flower Podcast, Courtney Inghram is sharing a few relatable obstacles and fears she's faced and how she overcame them. We are diving into what it looks like to market yourself as a new designer and how to avoid stress in your life with flowers. Whether you’re a perfectionist and are in need of some encouragement in your imperfections, or a new designer searching for your own style, you’ll be inspired by this conversation!

Social Media Authenticity

Let’s be real, being an entrepreneur does have its challenges. Sometimes we have to make tough decisions and learn hard lessons amongst many other things. One thing I’ve found most difficult about being a creative entrepreneur has been making the sale. I’m so excited to share three ways to use social media to increase your sales and maintain authenticity in your creative floral business!

Marketing Your Flower Farm

We as growers and designers are aware of the numerous reasons why everyone should be buying local flowers, but how do we convey that to our customers? Karey walks through how to find your audience and communicate with customers.

How to Use Pinterest for Marketing

We are always looking for new ways to grow our business, and we all want to do it in an organic, authentic manner. If you're a beginner to Pinterest, it can be overwhelming to see how the site can help generate traffic to your business. Pinterest is often passed over as a tool that can generate business, but by making small changes in the presentation of your Pinterest page, you can yield excellent results. In this article, Kristen shows you how.

Marketing to Your Ideal Client

If you feel there is a disconnect between your message and the client you are trying to attract, do not despair! You do not necessarily need to rebrand completely. Sometimes adjusting the messaging on your website or your social media strategy is all it takes to start reaching those ideal clients.

Tips for Florist Branding

The first thing you should do if you feel you are not reaching the right people with your brand is to ask who those people are. What are their personalities like? What do they do for fun? Where do they hang out on weekends? What is their job? What music do they listen to? Where do they live? Dig deep and create a mental picture of your ideal client, their aesthetic, and their values.

Finding your Instagram branding

We have the joy of being able to work with flowers every day, yet I know I am not alone when I say that I feel like I didn’t measure up just based on how my Instagram feed looks. That is just not right! Here I'm sharing my journey as I discovered what worked for me on Instagram.

Make styled shoots work for your business

Styled shoots, or “mock weddings” are an amazing way to diversify your portfolio and market your company. As a florist in the wedding scene, styled shoots have been an excellent way to get my name out there and network with other professionals. However, I spent the first nine months of my business avoiding them like the plague. I felt insecure spending money on something that may not be profitable, and I wasn’t sure how to best represent my brand. I’ve since come around, though, and now I love participating in styled shoots!

Marketing Yourself as a New Floral Designer

Being a "newbie" in the field of floral design is exciting and terrifying all at the same time. I remember soaking in new information like a sponge — quickly learning design strategies, varieties of flowers, pricing ideas, and more! However, the most difficult task for me and I would assume for most other newer floral designers is marketing your business to your ideal clients.