Building a strong online presence is imperative if you're a floral business owner—whether you have an online store, a small local shop, or provide flower arrangements for events and weddings.
All tagged Marketing
Tips to Turn Your Creative Floral Hobby into a Sustainable Wedding Business
Honing your business acumen is essential if you want to create a wedding floral business that will sustain you and your family for years to come.
5 Powerful Ways to Increase Your Brand Awareness
How do you tell people you exist? And how will your audience recognize your brand? Before people buy, they need to feel they trust you. So how do you establish that trust?
5 Metrics Every Florist Should Track Each Month
Analytics and data don't always interest creative professionals. But you're not just a floral designer—you're a business owner, too. As a business owner, you already track certain numbers.
Selling Flowers Wholesale: Tips for Farmers to Sell Directly to Designers
Hey, new flower farmers! Here are the 4 tips you need when selling your homegrown blooms directly to floral designers in your area.
How to Set Up a Florist Website and Online Store
If the thought of building your own floral business website makes you want to run screaming for the hills, don’t worry. In this guide, you’ll get insight for a DIY website and flower shop online store.
What Is TeamFloral? Should You Use Them If You're a Floral Pro?
If you own your own floral business (or hope to in the future!), you may be wondering what is TeamFloral and if signing up can help your business grow. Take a look at the offerings, advantages, and alternatives in this guide. (SEO tips included!)
Creating an Email Newsletter Strategy for Your Floral Business
A consistently scheduled email newsletter can make a real difference in staying top-of-mind with your friends, followers, and flower enthusiasts. Discover email newsletter strategy best practices and more in this guide!
Increasing Your Bottom Line with Proven Sales Strategies
Katie Easley of Kate Ryan Design joins us on this episode of the Team Flower Podcast! Learn how to increase your overall revenue as Katie shares the most important sales strategies for floral designers.
8 Unique Marketing Ideas for Florists
It's time to step out of your marketing routine and into creative and innovative strategies that can help bring new awareness, customers, and revenue to your floral business. Get tips for marketing your floral business in this guide!
Solidifying Your Floral Business with Aleya Harris
This episode is full of takeaways for everyone in the floral industry! Aleya Harris of Flourish Marketing is joining us on this episode of the podcast today talking through marketing and website tips, and more!
How to Market Your Online Flower Business
Having an online presence gives people a way to learn more about the flowers you sell so they can purchase them with just the click (or tap) of a button. Learn how to market your online flower shop in this guide.
Here's How to Prep Your Email Marketing Funnels for Wedding Planning Season
Are you reevaluating your email marketing strategy for prospective wedding design clients? Here are five steps to refreshing your email marketing to draw in more wedding floral design customers during engagement season.
3 Techniques to Effectively Market Your Why in Floral Design
If you're feeling stuck or lost when defining and communicating your floral design brand's purpose, this article can help. Dive into these marketing exercises to refine (and define!) your floral design business’s why.
11 Must-Haves for Your Floral Business Website
If your website is filled with great content presented in a clear and powerful way, your visitors will be excited to buy the solutions you have to offer. Here are 11 must-haves for your floral business website!
How to Submit Your Floral Design Work for Feature: Do’s and Don'ts
When it comes to sharing your wedding and event work with publications of all shapes and sizes, there are some common mistakes that florists (and other event industry pros) often fall victim to. Learn the do's and don'ts of the submission process in this helpful article.
How to Use Stories to Help Your Website Convert More Customers
Learn how to increase prospective floral client conversions via your website—all by using the power of storytelling to build stronger relationships with website visitors and social media followers.
Requesting Wedding Day Photos as a Florist (Tips Directly from a Photographer!)
Curious how to get gorgeous professional images of your work after the event? Follow these 7 simple steps to break down those barriers between photographer and creative this year and start building your portfolio to its potential!
Publicity for Florists with Meghan Ely
Meghan Ely is an expert in public relations and is here to explain marketing, publicity, and more (and why it’s all important)! You’ll hear a general step-by-step guide to pursuing your floral business’s publicity.
PR Tips for Florists with a Light Event Season
Discover novel PR methods to promote your floral business and floral design work in slower event seasons. Branch out from event submissions alone to carve out your role as an expert in your target market!