What Is TeamFloral? Should You Use Them If You're a Floral Pro?
If you’re a floral professional who owns their own event floral business or retail shop (or hope to in the future!), you may be wondering what is TeamFloral and if signing up for one of their membership plans can help your business grow.
At Team Flower, we’re all about lifelong education and uplifting our industry community through helpful tools, quality education, and resources, while TeamFloral (not to be confused with Team Flower—that’s us!) offers SEO services specifically geared to local floral businesses.
Are TeamFloral’s SEO services right for your flower business? In this article we’ll be diving into:
Could TeamFloral be right for your business? Keep reading to find out.
Join the group that believes floral work is important work. Get full-length video tutorials, how-to articles, design tricks, and business tips each week—all for free. Sign up here.
What Is TeamFloral?
TeamFloral is a business that specifically works with floral professionals to help them grow their organic search traffic through proven search engine optimization (SEO) principles. That way, floral customers can organically find local florists near them.
Basically, SEO strategy helps your business “get seen” in search results when people search online for the services or products you provide.
With people shopping and ordering online more than ever—and people are shopping online for flowers more than ever, too!—it’s essential to be more easily found on the web by prospective customers in your area.
While many florists and floral business owners might be aware that SEO is something they can use to help people find their business, local SEO is it’s own specialty.
You can apply many SEO principles yourself, but a powerful, effective SEO strategy can often require a bit of extra help from an SEO professional who specializes in local SEO—or some extra training on your part. (Especially if you’ve worked to apply the principles to your website on your own without meeting your goals).
Fun fact: We’re Team Flower (Hi! 👋), and we’re one of the leading professional floral education providers in the industry—not to be confused with TeamFloral.
Learn more about how we can help you launch, grow, and strengthen your floral career or business.
SEO stands for “Search Engine Optimization” and utilizing strategies to increase you SEO can bring more customers to your website.
Why Is SEO Important for Floral Businesses?
Implementing proven SEO strategies on your website can help new customers find your floral business—and they’re often customers who are directly looking for what you provide.
In a world where local florists are often competing with national companies, like 1-800-Flowers, FarmGirl Flowers, or Bloombox, SEO for florists can be hard work.
Getting new customers to find your retail shop or wedding flower business online can be really challenging when you’re competing with both local and national floral retail options.
But when you implement strategies and principles that can help your website with local SEO, it’s more likely that prospective customers can easily find you—especially if your shop isn’t in an area that has a lot of foot traffic or drive-by shoppers. This can help you grow your flower business.
Discover a concrete plan for your business in our Business Foundations or Business Growth online classes. Both provide comprehensive education for event floral designers.
Are you a farmer-florist? Check out our Growing and Selling for Market online classes.
What Does TeamFloral Offer?
TeamFloral offers two different membership levels of SEO and digital marketing support plans for florists.
1.) TeamFloral’s Customer Finder Standard
This plan helps florists use Google My Business features in your business’s favor. TeamFloral will manage updates to your Google My Business account, including hours, holidays, and fielding Q&A. They’ll also help you feature reviews your business has earned organically on your website.
This is something many small business owners in any industry can do for themselves with a little extra learning, but it does take time, dedication, and consistency—essentially, it’s extra work. And keeping up with your Google My Business profile consistently is key.
TeamFloral offers this level of service at $295 per month, and they note that this plan covers up to 3 miles in your local area. (Check TeamFloral’s site directly for the most current pricing.)
2.) TeamFloral’s Customer Finder Professional
This plan manages Google My Business features for your floral business and includes all services from the Standard membership, plus includes a backlinking, or link-building, strategy along with keyword optimization and optimization of your site’s content.
TeamFloral offers this level of service at $495 per month, and they note that this plan covers up to 10 miles in your local area. (But remember, make sure to check with TeamFloral for the most current pricing.)
Getting your floral pricing and ordering strategy right is a crucial part of running your business—and making room in the budget for important business upgrades, like SEO. Learn more about how to price and order your floral work with confidence and ease.
Strategizing your SEO requires dedication and consistency.
Should You Use TeamFloral If You’re a Professional Florist?
Whether or not you hire out SEO and digital marketing tasks or do them yourself is really up to you, your business goals, and the time you might have available.
Here are a few questions to think through when determining what’s right for you and your business:
How much extra time do you have to learn something new?
Are you good with computers, new technology, in-depth research, and/or basic web design knowledge?
Are there very high levels of competition in your local market for the services you offer?
Do you enjoy learning about and working on digital marketing strategy?
How much time do you have in a week or a month to put toward managing your own Google My Business account and SEO implementation on your website?
Do you enjoy learning new things and building a new skill set, or do you prefer to rely on the experts so things are implemented quickly and correctly the first time?
Now, let’s cover the advantages and alternatives to using TeamFloral for floral business SEO strategy.
Advantages to Using TeamFloral
There can be several advantages to using a professional SEO expert or service, like TeamFloral, to do SEO work for your business.
1. Get the SEO work done in less time.
Working with SEO professionals, like TeamFloral, can help you reduce the amount of time you might spend learning to do the work yourself. SEO strategy also requires consistent implementation for best results, especially if you have a lot of high search competition for the keywords you’d like your business to rank for.
2. Get the SEO work done right the first time.
As a small business owner, you know firsthand there’s nothing quite like a job well done—and that getting the job done right the first time can reduce issues in the long run. Hiring someone to help you with SEO for your flower business can lessen mistakes being made at the start and reduce the time it takes for your website to rank for keywords you’re after.
3. You may be able to compete better in a highly competitive market with expert help.
If you’re in a saturated market—even if the floral industry in your area has a deep, kindhearted spirit of collaboration—it can be really difficult to get your business to pop up on the first page of Google search results. This is especially true if you’re also competing with national companies in search results. (And most floral businesses are!)
4. Spend more time growing your business in the ways only you can.
By hiring out routine tasks (like SEO strategy or bookkeeping) to other professionals, you can do the important work of growing your business in only the ways that you can. Ultimately, you’re the person who is fostering connection in your community through flowers, and only you can love the world through flowers in the way you were born to. Taking another task off your plate allows you to focus time developing your business in other areas.
Alternatives to Working with TeamFloral
1. Learn to do the work yourself.
If you’re a quick learner, love digital marketing, and aren’t shy about using new tools and working to understand ever-changing web technology, it’s possible that doing your own SEO work could be right for you.
The truth is, no one knows the ins and outs of your business, your community, and the needs of your target floral customer like you do. And learning SEO skills could be an advantage to your business.
Real-life insight: Check out this Team Flower Podcast episode for Unique Ideas for Connecting with Your Community.
2. Hire an individual SEO professional (rather than a larger company).
Working with an SEO expert who specializes in local SEO and works with small businesses similar to yours could be a great alternative.
Or finding a professional who specifically works with wedding and events pros and their unique set of needs, like Sara Does SEO, can be helpful, too. This way, you’ll get a more personalized service tailored to the specific goals of your business. Many times, an SEO expert can help set up a solid foundation, strategy, and routines for your business, and you can take it from there.
Real-life insight: Check out the 11 Must-Haves for Your Floral Business Websites for further learning.
3. Rely on other marketing efforts.
So here at Team Flower, we’re a bit biased because we’ve seen SEO do wonders for floral businesses at a low cost. The time or financial investment might feel big upfront, but it can reap big rewards long term.
However, if it’s not in your budget to work with an SEO professional or a business like TeamFloral at this time and you don’t want to learn it yourself, you could focus on other marketing and advertising opportunities in your community to build awareness for your business.
No matter what you choose, at least make sure to set up a Google My Business account and Yelp account for your floral business to collect organic reviews from those you serve. This can help people find you in your community and reassure customers that you do excellent work.
Real-life insight: Read 8 Unique Marketing Ideas for Florists or Creative Marketing Ideas for Florists: Mother’s Day and Beyond for a deeper dive.
Did you know there are simple SEO strategies you can implement yourself?
SEO for florists: Tips for Flower Business Owners
If you’re still researching and deciding what might be right for your business, there are still some SEO tasks you can do yourself to get started on the right track.
And many of the tips can help you decide if doing SEO yourself is right for you or if you’d rather hire out this work instead.
Foundational SEO tasks for florists
Do basic keyword research.
Use a free version of an SEO tool, like SEMRush, to discover the search volume behind popular terms your floral customers might search for.
For example, if you do wedding florals in Overland Park, Kansas, you might research “floral designers Overland Park” or “wedding flowers Overland Park” to get a better idea of what language people use to search for your services. Check out the “difficulty score” to get an idea of how difficult it might be for your website to rank for that keyword.
You can also do some very simple keyword checks by starting to type in search phrases into Google to see search terms the engine itself recommends.
Do a basic competitive analysis for your business and market.
Basically, do a quick Google search for florists near me, floral designers near me, and any other relevant keywords for your area. You might be surprised that your “competition” for those keywords often includes search results you weren’t expecting!
Scan customer reviews for floral businesses in the top search results, as digging into these can be helpful in your research too, too.
Create a Google My Business (GMB) account.
Your small business should definitely have one if it doesn’t already, and it’s free! Ask your customers to leave reviews about their experience with you. Reviews go a long way!
Create a Yelp account.
Similar to your GMB profile, you should have a Yelp profile, too. Offer amazing service and a great flower experience, and watch those happy reviews roll in!
Link your website to other accounts related to your business.
This sounds obvious, but sometimes you can overlook making sure your website is linked to all your social media accounts.
If you have a Facebook Business Page, make sure to link your website, Instagram, and Yelp account there for easy access if customers find you on Facebook. Your actual website should also be included on Yelp and your GMB profile.
Announce your launch or get links to websites in your local community.
If you’re a brand-new business, let your community know! Ask for a small story in the local newspaper or local online news site.
Get connected with parent bloggers, your local chamber of commerce, or city websites in your area to have your website featured.
Connect with other floral professionals to discover what works.
If you’re curious if it might be best for you to do SEO yourself or hire help, talk with other floral businesses.
You can connect with floral pros from all experience levels from all over the world in the Team Flower Community. (And we’re a welcoming, inclusive bunch!) Create a quick post and ask for the input of other florists, designers, and farmers to see what has worked for them.
Looking for a professional floral industry group to grow with? Check out the Team Flower Community—a lifetime membership is only $149.
Follow basic local SEO principles for your website
Follow the most up-to-date SEO recommendations when you work on copy for your website. Use basic SEO principles for florists when writing blogs, webpages, and general copy for your website. But don’t “keyword stuff” your pages!
Regularly update your website. Make sure all the forms, links, photos, and videos work on your website. And ensure that you’ve got all your current products and services listed.
Regularly update your GMB account. Updated information, like your hours of operation, is really important here. Also, make sure to respond to reviews and customer questions.
Guest blogging can help, and it’s fun, too! Contact us via the chat button on the right to learn more about how to guest blog for Team Flower. (Your website will get a quality backlink!)
At Team Flower, we can help you achieve your floral business goals, whether launching, growing, or enhancing your skills!
Are TeamFloral’s services right for your business?
Only you can know if working with TeamFloral on your business’s SEO strategy is right for your business and your market. We hope the considerations and tips above can help you decide what will work best for you.
No matter what the next step is for you, at Team Flower, we’re cheering you on in the good work you’re doing in the world as you love the world through flowers.
And we can help you achieve your floral career and business goals—we’re here for you when you need us. We offer professionally developed online floral education, floral design workshops, monthly online coaching, and a bright, welcoming membership community that is made up of floral professionals from all experience levels all over the world.
Resources for Your Next Step
Wondering what next step is right for your business? Below are some (free!) resources to help… or chat with us via the chat button over on the right to get a personalized professional development plan.
Master tricky floral mechanics with our Guide to Hanging Vines and Greenery on Any Surface resource.
Check out (and bookmark) our handy-dandy Flower Substitutions List.
Learn the basics behind How to Become a Florist in this guide.
Ready to play and practice with someone leading the way? Check out one of our comprehensive free step-by-step floral design video tutorials.
