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A Day in the Life with Hazel Gardiner

Hazel is sure to be a breath of fresh air as you listen to this episode of the Team Flower Podcast. She is an incredible woman, talented floral designer, and, today, is sharing her story of how her cancer diagnosis propelled her into flowers—along with much, much more in this full episode!

Here’s How to Build Trust with Floral Clients—Without Costing a Dime

So much of our work is done digitally through the written word, no matter our role in the floral industry. Emails, blog articles, social media marketing, website refreshes, proposals, orders, and more demand our attention—and our writing skills. In the digital age, you can truly set your business apart and build trust with others (even before you meet them!) by prioritizing clear, clean written communication. And you don’t have to be a grammar wiz, or know the difference between the different types of dashes, to do so. 

Website Refresh: Branding Your Blooms and Blogging

On this episode, Team Flower Social Media Coordinator Jacelyn Bolton joins Kelly to chat about her floral design experience with The Flora Club! Jacelyn is a genius with graphic design as well as floral design, so she’s giving some incredibly helpful tips for a website and branding refresh! She’s sharing her favorite flower tools (like these sakagen shears) and her go-to snacks for when she’s headed to an install or working hard in the studio. Where can flower lovers grow in mutual support and friendship? Jacelyn’s sharing her hopeful heart for the future of the floral industry.

Sierra Flower Finder

In an era of the industry in which practically any cut flower can be shipped from any corner of the world, our vocabulary for the botanical materials we use is becoming ginormous, and the sheer amount of information about each flower we use in a given project can be overwhelming! That's where tools like Sierra Flower Finder can help solidify vocabulary and serve as a handy resource for looking up specs on flowers when you have questions about how they perform after cutting.