Daarina, floral designer and CEO of Blourish, is going into great detail in this podcast episode about Shopify, including why she loves it and tips on how to utilize the service it offers!
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Daarina, floral designer and CEO of Blourish, is going into great detail in this podcast episode about Shopify, including why she loves it and tips on how to utilize the service it offers!
Ready to create your florist portfolio as a new floral designer but don’t know where to start? Get tips, ideas, examples, and more in this full guide.
If the thought of building your own floral business website makes you want to run screaming for the hills, don’t worry. In this guide, you’ll get insight for a DIY website and flower shop online store.
Curious what to work on during the off-season? Winter farm chores galore! Here’s a comprehensive guide on how to use the winter to better streamline your cut flower farm business or farmer-florist operation.
If you own your own floral business (or hope to in the future!), you may be wondering what is TeamFloral and if signing up can help your business grow. Take a look at the offerings, advantages, and alternatives in this guide. (SEO tips included!)
Gilberto Espinoza of Dogwood and Fir joins us this week on the podcast. Gilberto is talking through the importance of creating content for your website. It’s your storefront in an industry where everything is visual. He’s also walking us through his entire client process!
This episode is full of takeaways for everyone in the floral industry! Aleya Harris of Flourish Marketing is joining us on this episode of the podcast today talking through marketing and website tips, and more!
If your website is filled with great content presented in a clear and powerful way, your visitors will be excited to buy the solutions you have to offer. Here are 11 must-haves for your floral business website!
Learn how to increase prospective floral client conversions via your website—all by using the power of storytelling to build stronger relationships with website visitors and social media followers.
Hazel is sure to be a breath of fresh air as you listen to this episode of the Team Flower Podcast. She is an incredible woman, talented floral designer, and, today, is sharing her story of how her cancer diagnosis propelled her into flowers—along with much, much more in this full episode!
So much of our work is done digitally through the written word, no matter our role in the floral industry. Emails, blog articles, social media marketing, website refreshes, proposals, orders, and more demand our attention—and our writing skills. In the digital age, you can truly set your business apart and build trust with others (even before you meet them!) by prioritizing clear, clean written communication. And you don’t have to be a grammar wiz, or know the difference between the different types of dashes, to do so.
On this episode, Team Flower Social Media Coordinator Jacelyn Bolton joins Kelly to chat about her floral design experience with The Flora Club! Jacelyn is a genius with graphic design as well as floral design, so she’s giving some incredibly helpful tips for a website and branding refresh! She’s sharing her favorite flower tools (like these sakagen shears) and her go-to snacks for when she’s headed to an install or working hard in the studio. Where can flower lovers grow in mutual support and friendship? Jacelyn’s sharing her hopeful heart for the future of the floral industry.
In an era of the industry in which practically any cut flower can be shipped from any corner of the world, our vocabulary for the botanical materials we use is becoming ginormous, and the sheer amount of information about each flower we use in a given project can be overwhelming! That's where tools like Sierra Flower Finder can help solidify vocabulary and serve as a handy resource for looking up specs on flowers when you have questions about how they perform after cutting.