Have you ever wondered what it would be like to own and run a flower shop? Well Claudia Lapena and Julia Conrad of Rococo Floral Co. are doing it—successfully, I might add—and they’re here telling us all about it!

They’re sharing their heart behind the meaning of their slogan and how it impacts everything they do. They are passionate about connecting with their community in Somerville, Massachusetts, and have so many fun ideas to do so! Tune in to hear about some of their favorites.

You’ll also hear the following:

• Julia and Claudia’s roles within their business

• What stems they’d put in a $20 bouquet

• Items they ALWAYS have in their shop

• The number one client “impulse buy”

• Magic moments with flowers

• and more!

Rococo is a retail and event florist, whose style was born out of love for the femininity and playfulness of flowers. Claudia and Julia show this love through their designs which are lush and bloom heavy with minimal greens, and lots of delicious layers. They specifically chose to be a brick + mortar shop because one of the most exciting aspects of their business is being involved in their community. Their slogan is 'Life through flowers,' which encapsulates how they share their lives and passion with our customers through our work with flowers (and plants). Flowers are the bridge that help them connect to their community and start conversations about life, from small daily moments to major life events. Julia and Claudia also take pride in making flowers accessible to people of all budgets, ages, and interests. Flowers should be fun and their hope is that it shows through our brand every day! Follow along their journey on social media @rococofloralco and find them online at rococofloralco.com.