Flower Discoveries: Matilda’s Bloombox

For creatives, the business side of things can be rather daunting. Meagan is giving a timely reminder to take advantage of Small Business Development Centers (SBDC’s). These centers help with business plans, marketing, management, permitting, and more! Click here to look for your local branch.

If you haven’t heard of Matilda’s Bloombox, you’re missing out! Their story is awe-inspiring. Amanda’s sharing a bit about their journey, their bravery, and their genuineness. To read the article for yourself, visit this site.

Finally, how do you say “pampas grass?” We’re voting on who says it which way and Jacelyn is sharing about an incredible pampas grass created by Elari Events. Check it out here!

Special Guest: Phebe Higgins of Popped with Phebe

Phebe Robinson Higgins joins Kelly on the podcast today to chat all about pop-up shops! She’s sharing how and why she started doing pop-ups and the incredible journey she’s been on since then.

You’ll hear a recipe for ordering flowers as well as Phebe’s tried and true process for choosing your venue. She’s also chatting about marketing, how to plan during your off-season, and tips for planning a pop-up!

Popped with Phebe is the only online pop-up floral shop resource and mentorship program for entrepreneurs that outlines how to effectively grow your business while using a creative strategy to build your community, your client base, and your bank account. Popped with Phebe was born out of the deepest part of Phebe that wants to give back to her floral community. She’s been instrumental in building momentum and education towards a pop-up floral Shop & workshop culture that is quickly emerging amongst millennial designers, event florists, and home-based florists. Check out her curriculum at her website, or follow along her journey on social at @poppedwithphebe.

Here's How to Expand Your Event Floral Work Outside of Weddings

If you’ve been in the event floral business and you’re looking to shift into other avenues of revenue, then this is for you! Carol Burns, Team Flower Member and owner of Anneliese’s Table, is sharing several tips on how to pivot your floral design business to serve many types of clientele. You’ll hear everything from who to serve and why to how to find them!