Flower Discoveries: Design Tools, Bucket Wash, and Web Traffic

Do you struggle with designing proposals for your clients? Jacelyn, the Team Flower design guru, is here to help in this edition of Flower Discoveries! Take a listen to hear more about Canva, an easy-to-use online design platform. (You can also read this article by Team Flower Member Amberly Odom for a more in-depth description on how to use Canva.)

Janine is sharing the bucket-washing recipe she learned from this article by Hannah Hunt. You’ll also hear from Jesse about an incredibly helpful tool for managing the traffic to your website. Here’s the link if you want to try it out: webmasters.google.com!

Maria Lamb Photo, Nautilus Lens Photo, VIvian Chen Photography

Guest Interview: Pilar Zuniga

The special guest on this podcast episode is Pilar Zuniga of Gorgeous and Green! Pilar Zuniga is the owner and lead designer of Gorgeous and Green, a floral design business (and retail boutique for many years). She started G&G back in 2008, after leaving a directing job at a local nonprofit, when she was seeking an outlet for her creativity. The idea for the business took root when planning for her own wedding; she realized at the time that there were not a lot of eco-friendly options for planning weddings, especially when it came to flowers. The main tenet of her business has always been to be eco-friendly and sustainable in as many ways as possible, while staying true to beautiful design. The business has always been a green-certified business, and she goes above and beyond the green certifications to keep the health of the environment and community in mind.

Pilar has done it all—from event flowers and a retail shop to selling wedding flowers online—and she’s here to share some of her best tips! You’ll hear about the pros of selling wedding flowers via an online platform as well as why you should continue to develop the skill of “letting go” to create out of your comfort zone. Pilar is chatting about her inspiring introduction to the floral community. She and Kelly also discuss sustainability in the floral industry and why loving the earth ( where we get our flowers!) is so important. Pop over to Instagram and give Pilar a follow to liven up your feed @gorgeousandgreen.

Should You Get Your AIFD Accreditation?

You’ll also hear from Courtney Kroyman about why she decided to get her AIFD accreditation. She’s discussing the process for making her decision as well as the steps she took to acquire her accreditation. There are challenges and benefits, and you’ll hear about them all!