Katie Easly of Kate Ryan Design joins Kelly on this episode of the Team Flower Podcast!

As you listen, you’ll learn all about how to increase your overall revenue. Katie is sharing the most important sales strategies for floral designers.

You’ll hear why building a network is so vital, how to become an asset rather than a commodity in your market, what services you might be overlooking as an event florist, and so much more!

This episode is packed with helpful business information, so whether you’re a newbie in the industry or an experienced floral professional, this is for you!

Katie is the founder and owner of Kate Ryan Design, a luxury floral design company based in Phoenix, Arizona. She isn’t just an expert in flowers, though—she’s also a sales and marketing coach who works with small businesses throughout North America on developing their sales prospecting, growth strategy, and client experience. With a background in interior design, she launched her floral design company in the throes of the 2008 recession and built her business to sales of over a quarter million dollars a year. In 2012, she was awarded Marketer of the Year by the Society of American Florists.