On this episode of the Team Flower Podcast, we’re talking with Sarah Bruxvoort of Rose and Laurel. As a floral designer, Sarah is well-versed in planning styled shoots. Often, floral designers are hesitant to plan this type of creative venture, so Sarah is giving us the tools and tips we need to take the leading step in styled shoots.

You’ll learn:

• The importance of knowing how to appeal to your ideal client

• How to implement and conceptualize your creative ideas

• How to choose and approach vendors in your preferred aesthetic

• Tips for communicating your creative concepts to the chosen vendors

• Conducting day-of logistics

• Matching the aesthetic of your styled shoot to specific publications

Meagan Kristen Photography, Nikole Ruth Photography, Marit Williams Photography (Ashley Fox Designs Workshop)

Sarah Bruxvoort is the owner and Creative Director of Rose and Laurel, an up-and-coming wedding and event floral studio located in Minnesota. Sarah is passionate about creating events that are visually stunning and timelessly elegant. She believes that floral design tells a story, and she creates every design with an eye towards what details the photographer will capture. Sarah is blessed to work out of her home studio in the Twin Cities, where there is always a fresh pot of coffee waiting on her kitchen counter.