You’re confident in your hand-tied bouquets and your ability to build the perfect installation—but when it comes to crafting a client proposal to effectively convey your design ideas, maybe not so much. A stunning proposal is crucial in gaining both the business and trust of your clients. 

So how can you create a client proposal that will wow your brides every time?

Spend time getting to know their unique styles and personalities, and then give that back to them in a professional presentation that highlights your creative designs. We know there’s a lot at stake when sending a client proposal, so we’ve partnered with Details Flower Software to provide you with the top five proposal must-haves to inspire every bride:

• Personalization

• Color Palette

• Proposal Suggestions

• Impressive Visuals

• Professional Touch

1. Personalization

Every client wants to know that they’re heard and understood. What better way to do this than to include unique, personal features in your proposal! To accomplish this the easy way, draft your initial worksheet side-by-side with your client, making notes and recipes as you go. Upload inspiration photos your client shares, add their favorite blooms to custom recipes, and make a note to include their grandmother’s locket in their bouquet wrap.

Incorporating these personal elements side-by-side with your client will leave no doubt in their minds that you’re listening and interested in their story. It’ll also shorten the feedback loop, saving you valuable time down the road by preventing back-and-forth emailing! 

Details software has a feature that allows you to hide all of your cost information from view so that you can work side-by-side with your client while keeping your costs or markups private.

2. Color Palette

Displaying a cohesive color palette is another proposal must-have that ensures your client that you’re on the same page. A comprehensive and cohesive color palette will help your client to see the larger picture of the event as well as how the florals will fit seamlessly within their overall design vision. 

The Details Color Picker can be used to quickly create a sample color palette. Color selections can be pulled from inspiration photos, Pantone references, and color codes. From your selected colors, you can also include complementary or analogous colors to expand the palette. 

3. Proposal Suggestions

Everybody appreciates the option to choose exactly what they want. Giving your clients multiple options and price ranges to choose from is a great way to boost your proposal and your sales.

For example, when proposing a bridal bouquet, you could add an option for silk ribbon streamers or a preservation service that you offer. For centerpieces, you could suggest the addition of votive rentals or a new specialty vessel you have in stock. 

In Details, you can set up multiple options for every item. This is a great way to up-sell clients by showcasing some of your luxury offerings and giving the client the opportunity to pick and choose the additions they like.

4. Impressive Visuals

There are many elements that make a proposal beautiful, such as inspiration photos, layout, font type, and size. Getting those elements just right will make your proposal visually pleasing and can help you stand out from the competition.

Details’ built-in proposal templates provide a quick and easy way to create a beautiful design with minimal effort. All you have to do is pick the template you want to work within! Information from your worksheet is automatically placed in the proposal, saving you time and effort.

In addition to proposal templates, Details offers a Resource Gallery, meaning you can upload your favorite ingredients, recipe, and inspiration images just once and have access to them for all future events! (That is, if one of the existing 800 items already loaded into the Item Gallery isn’t what you need!)

5. Professional Touch

Every proposal needs to be professional, and that requires more than just clean fonts and correct grammar. It also means including robust contract terms, clear prices and payment schedules, and all the relevant event details. One fail-proof way to build professionalism into your proposal is to include all the needed documentation in one concise location.  Providing a simple link that your client can follow to find the proposal, payment schedule, and contract terms will look much more professional than an email (or multiple!) with three separate attachments. 

With Details, you can easily include contract terms, the payment schedule, and all the relevant details right within the proposal! 

There are many moving parts to creating a successful proposal. Keeping all of those moving parts together in one seamless platform can not only save you time, but also increase your bottom line through more frequent and higher-value bookings. Details is an all-in-one solution to help you deliver professional proposals with confidence. Ready to explore for yourself? You can click here to see an entire Details proposal or head to https://detailsflowers.com/ to discover more.