We’re talking with Margie Keates of The Lovely Ave, a company that makes beautiful paper flowers, on this episode of the Team Flower Podcast. Margie began making flowers for her own wedding in 2013. After two years of side projects and spending every available moment perfecting the craft, The Lovely Ave opened its online doors. Today, it is comprised of a wonderful team that includes 10 interns, a right hand assistant, and a fast and reliable paper cutter. The high quality crepe paper is hand cut and all of the flowers are handmade by Margie and The Lovely Ave team in their small studio in downtown Salt Lake City.

In this episode, Margie is giving us a behind the scenes view into her world of paper blooms. She’s sharing her creating process step-by-step. We are delving into what it looks like to work with a team, and how each person’s role is vital to the success of the company. So, why paper flowers? How do you use them in conjunction with real flowers? Tune in to hear Margie's take on design and inspiration.

Alice Cannon Photography, Alyssa Baird Photography, Ashlee Brooke Photography, LeeYenn Tefan Photography

To follow along Margie's beautiful journey, visit her website and follow @thelovelyave on Instagram.