Susan Davis of Fresh Designs Florist joins Kelly on this episode of the Team Flower Podcast. We’re chatting about Susan’s selfless philosophy and how that impacts her designs and her business. She believes that giving is far more rewarding than receiving—and that perfection is overrated.

We’re discussing the importance of community in the floral industry as well as giving a few tips on how you can start gathering the floral professionals in your own community.

Whether you’re new to the industry and looking for a tribe or you’ve been a florist most of your life, you’ll both laugh and be encouraged right here on the Team Flower Podcast.

Susan’s career in floral design began 30 years ago. She started with a film and television degree that cultivated her love of the arts. After doing set design for QVC, her passion for the creative arts led her into event florals. She is a national speaker/educator and the founder of The Design Sanctuary Workshop. She has trained countless apprentice florists, and many have gone on to start their own shops. Bringing her sense of line, color, and texture to her work, she creates one-of-a-kind experiences for all of her clients. After 30 years, weddings and events still make her heart skip a beat.