In this episode, Janelle is sharing her floral journey and is dialing in on pricing—including how she started out being incredibly underpaid and has since learned the importance of pricing what you (and the flowers!) are worth. She’s giving tips on where to start when learning how to price your arrangements.

You’ll also hear about a few must-have items for your studio as Janelle talks about some of her favorite studio additions (including her new pulley system for dried floral decor!). Speaking of, tune in to hear some of her favorite dried flowers.

Janelle is a speaker at the 2020 Team Flower Conference and is the owner of Lavenders Flowers. She began her floral design journey 10 years ago and has since designed florals for over 300 domestic and international weddings. As a trained painter and fine artist (who also owns a hand-dyed textile company!), Janelle brings years of color theory to everything she does, knowing that it’s vital to leave space for the unexpected and plenty of time to play. 

Sally Pinera Photography, Rebecca Hollis Photography