Finding Your Niche in Floral Design with Françoise Weeks
Theresa Bear
Theresa Bear
Francoise Weeks is the guest on this episode of the Team Flower Podcast. You can see Françoise speak in person at the 2020 Team Flower Conference.
Gwen Severson
In this episode, you’ll hear:
Details about Françoise’s years in the floral industry
Where her woodland inspiration was born and how it has evolved over the years
How a greeting card inspired Françoise’s floral shoes
Tips on which flowers to use for botanical couture
Why you should stay away from large flowers for botanical couture
Photos by Ted Mishima
“I think what is super, super, super important is to follow your heart...If there’s something you like to design, design it...and document it.”
Gwen Severson
Gwen Severson
Gwen Severson
Jamie Bosworth Photography
Françoise was born in Belgium but now resides in Portland, Oregon, where she works out of her studio and teaches online courses. She has crystalized her singular style of textural woodlands and botanical haute couture pieces, garnering a global following. Françoise has taught in many cities in the US and various countries around the world. Her dynamic work has been published in national and international magazines, and in December 2018 her book The Herbal Recipe Keeper was published by Timber Press.
