Interview: Florence Kennedy of Petalon Flowers

Interview: Florence Kennedy of Petalon Flowers

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In this episode of the Team Flower Podcast

Florence Kennedy of Petalon Flowers

Flowers Every Day by Florence Kennedy is published by Pavilion. Photographs by India Hobson

Tucked away in the bustling city of London, on Upper Clapton Road, you'll find a magic little shop called Petalon. Shop-keepers work carefully constructing two weekly bouquet designs filled with a wide variety of flowers and carefully wrap them in packaging that is pretty, sustainable and quite practical. The bouquets are lined up in a shelving unit that is smart and clever. The flowers will be delivered by backpack, bike or both throughout the city of London bringing a smile to both recipients and passersby.   

On this episode of the podcast, we welcome Florence, owner of Petalon and author of "Flowers Every Day." We are discussing organizing delivery programs, sustainable packaging, affordable, interesting flower combinations, business progression and writing a book about flowers!  

My favorite thing about the book is the mixture of both breathtaking completed pieces and the behind-the-scenes of getting there. It's a fantastic reference guide!  

Flowers Every Day by Florence Kennedy is published by Pavilion. Available from May (UK and international) and September (USA and Canada). Photographs by India Hobson.  Looking for a copy?  You can find it here.

You can follow Florence's flower story on her instagram @petalon_flowers. Live in London or visiting on holiday? Order a bouquet on her website

Flowers Every Day by Florence Kennedy is published by Pavilion. Photographs by India Hobson


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