All tagged Behind the Scenes

Understanding the Floral Industry with American Grown

In this episode of the Team Flower Podcast, Kasey Cronquist of American Grown is sharing the history of the organization and how it has grown over the years. He is chatting about the floral industry supply chain, and why educating consumers and wholesalers alike is vital to the success and growth of promoting American Grown Flowers. We are talking about the exciting American Grown Field to Vase Tour, American Flowers Week, and how to source Certified American Grown.

Encouragement for today

Excellent isn’t a word we use much today. Let’s bring it back. Let’s develop eyes to see it. Let’s cut through the cloud of this lens called perfectionism and recognize the excellent work being done around us every day. Let’s call it out in others. Let’s call it out in ourselves. Let’s focus our attention on the excellent and praiseworthy things. Life is too short to do it any other way…

Make styled shoots work for your business

Styled shoots, or “mock weddings” are an amazing way to diversify your portfolio and market your company. As a florist in the wedding scene, styled shoots have been an excellent way to get my name out there and network with other professionals. However, I spent the first nine months of my business avoiding them like the plague. I felt insecure spending money on something that may not be profitable, and I wasn’t sure how to best represent my brand. I’ve since come around, though, and now I love participating in styled shoots!