A consistently scheduled email newsletter can make a real difference in staying top-of-mind with your friends, followers, and flower enthusiasts. Discover email newsletter strategy best practices and more in this guide!
All tagged communication
3 Techniques to Effectively Market Your Why in Floral Design
If you're feeling stuck or lost when defining and communicating your floral design brand's purpose, this article can help. Dive into these marketing exercises to refine (and define!) your floral design business’s why.
11 Must-Haves for Your Floral Business Website
If your website is filled with great content presented in a clear and powerful way, your visitors will be excited to buy the solutions you have to offer. Here are 11 must-haves for your floral business website!
4 Crucial Email Management Tips for Florists
From fielding inquiries and tracking shipments to answering client questions and communicating internally, it’s easy for your emails to get out of hand. Learn 4 key tips to get a handle on your Inbox—once and for all.
You Can Lead in Your Local Floral and Event Community: Here’s How
In uncertainty, it’s easy to curl up in your safe-haven and shut out the things that are making life unsettled. You’ll likely find yourself experiencing a slew of emotions: anxiety, nervousness, loneliness, frustration, bitterness, hurt—the list could go on and on. The questions are endless. Where do I get flowers? Do I keep my shop open? What if I have events canceled? Where can I send those flowers? How will I pay my staff? Should I look at other revenue streams?
Here’s How to Build Trust with Floral Clients—Without Costing a Dime
So much of our work is done digitally through the written word, no matter our role in the floral industry. Emails, blog articles, social media marketing, website refreshes, proposals, orders, and more demand our attention—and our writing skills. In the digital age, you can truly set your business apart and build trust with others (even before you meet them!) by prioritizing clear, clean written communication. And you don’t have to be a grammar wiz, or know the difference between the different types of dashes, to do so.