Franceska McCaughan is one of those go-to designers in the floral industry for designing arrangements for hotels and corporate brands. In this episode, she joins Kelly to talk about the details behind this avenue of the industry and more.
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Here's How to Expand Your Event Floral Work Outside of Weddings
Are you a floral professional looking to diversify your income sources? Retail, nonprofit, and corporate clients can be a great opportunity to work in non-wedding event floral design. Here’s how to introduce yourself to this type of client, how to communicate with them, as well as tips and tricks to completing the design plan!