So much of our work is done digitally through the written word, no matter our role in the floral industry. Emails, blog articles, social media marketing, website refreshes, proposals, orders, and more demand our attention—and our writing skills. In the digital age, you can truly set your business apart and build trust with others (even before you meet them!) by prioritizing clear, clean written communication. And you don’t have to be a grammar wiz, or know the difference between the different types of dashes, to do so.