All in Articles
One aspect of the floral industry that is commonly overlooked is the floral nonprofit sector. These organizations work incredibly hard and receive little recognition for the feats they accomplish, yet they continue to press on because they believe in what they do. They have huge hearts, and both their work and their stories are remarkably inspiring! Take some time to read about and be encouraged by a few of them below.
Team Flower member Amy Balsters shares floral design basics from attending floral conferences, design shows, reading trade magazines. She loves to share what she has learned all these years so in this article, she covers some best practices that have been around for awhile but may help you save some time and money in your business.
We are always looking for new ways to grow our business, and we all want to do it in an organic, authentic manner. If you're a beginner to Pinterest, it can be overwhelming to see how the site can help generate traffic to your business. Pinterest is often passed over as a tool that can generate business, but by making small changes in the presentation of your Pinterest page, you can yield excellent results. In this article, Kristen shows you how.
For thousands of years and in many different cultures, flowers have had meanings attributed to them. Today, it is almost forgotten that flowers were ever a means of communication. So how can we modernize a concept from the past to use today?
The organic, natural look is a current trend in the floral industry, and according to the press release, it sounds like Megan’s floral décor will take on loose, organic qualities, and a seasonally inspired color palette. My prediction is that her bouquet will include Peonies and Myrtle in an asymmetrical shape. What do you predict?
In this article, we share with you a few things about growing the beautiful dahlia: the great queen of the summer. The dahlia never ceases to dazzle us! Team Flower member Jessica Weatherford, after growing 250 dahlia plants, is in the process of tripling her crop this year and shares how to grow them with success.
If you feel there is a disconnect between your message and the client you are trying to attract, do not despair! You do not necessarily need to rebrand completely. Sometimes adjusting the messaging on your website or your social media strategy is all it takes to start reaching those ideal clients.
The first thing you should do if you feel you are not reaching the right people with your brand is to ask who those people are. What are their personalities like? What do they do for fun? Where do they hang out on weekends? What is their job? What music do they listen to? Where do they live? Dig deep and create a mental picture of your ideal client, their aesthetic, and their values.
Whether you are a flower farmer, floral shop owner, or event florist you should be growing cosmos. This past year was my first time growing and designing with cosmos and by the end of the season, they were my absolute favorite flower! Here are a few reasons why I love to grow them and why you should grow them too.
Do you rock at the “small stuff” but need help with things like setting yearly or quarterly goals — important tasks that feel less urgent? Hannah shares four strategies that have helped her tackle the Big Stuff first while saving her favorite—all the nitty-gritty loose ends—for second.
Florida-based Lillian Dompe has an eye for beauty and design and has found she is most at home when living a life surrounded by blooms. She currently works at an arts college coordinating events, managing volunteer boards, and working with development full time. After attending the 2017 Team Flower Workshop, she launched her floral design business, Hallwood Floral. Her journey is one that is both inspiring and relatable!
When you are planning a cutting garden and choosing flower varieties, there are several decisions to consider. Perhaps one of the most important is whether to grow annuals, perennials, or a mixture of both.
Giti Gerami owns Botanica Wedding Flowers Studio in Rhode Island. She has over 15 years of experience in floral design. Her love for flowers began as a child as she worked dried and silk arrangements into her family's interior design business. Giti worked at a flower shop after she moved to the United States 20 years ago. She eventually purchased the flower shop and turned it into a thriving wedding flower studio. In the midst of the transition, Giti joined us at the 2016 Team Flower Workshop, which helped her navigate the waters of the wedding floral industry. She took some time to share her experience with us.
We had the pleasure of meeting Jackie at the 2015 Team Flower Workshop. She and her husband started Moonset Farm in 2007 in Porter, Maine with three rescued Katahdin Hair Sheep, two horses, two dogs, three cats, and a few chickens. As their livestock business grew with each passing year, cut flowers stealthily worked their way into the production of the farm. Now, Moonset Farm not only yields fresh meats but is also a fully functioning flower farm & design studio. We recently spoke with Jackie about her story.
It may seem intimidating to begin drawing your bouquets, especially if you have no prior experience with drawing, but it is a really great way to create unique bouquets for your brides – even if you just used the same color palette last weekend!
Ohio based floral designer Patricia Campos began her creative career as a graphic designer. It wasn’t long until the floral world worked its way into her heart, and now she runs a floral design studio in Cincinnati, Una Floral. With a love of muted colors and delicate greenery, her work is textural, thoughtful and artistic. Patricia’s floral journey began shortly before we met her at the 2015 Team Flower Workshop in Asheville, NC. Two years later, she has established her style and is currently working towards merging her two creative loves: graphic design + flowers.
The first annual Team Flower Conference has come and gone, but the memories made are ones that will last a lifetime. Over 100 flower friends from 32 states and 8 countries gathered together at the Reunion Resort in Orlando, Florida to grow, to connect, and to celebrate loving the world through flowers.
In an era of the industry in which practically any cut flower can be shipped from any corner of the world, our vocabulary for the botanical materials we use is becoming ginormous, and the sheer amount of information about each flower we use in a given project can be overwhelming! That's where tools like Sierra Flower Finder can help solidify vocabulary and serve as a handy resource for looking up specs on flowers when you have questions about how they perform after cutting.
We all know the power of building strong connections with other creative minds - it is food for our flower souls! They support us when we are discouraged and cheer us on when we succeed.
Today, you can find roses in numerous shades of oranges, pinks, yellows, reds, purples, whites, and countless colors in between! But with so many options, how do we even begin to choose?! To help with this, we reached out to Laurel Munro from Mint Floral Co. as well as Team Flower members and other industry experts.
