All in Articles
Hoping to find new ways to repurpose wedding flowers or reuse event flowers? We've all been there: consulting for months with a client, grinding out the perfect flower order in accordance to color and season, meticulously processing and caring for fresh product, and ultimately designing pieces of art for a wedding or event. For an incredible couple of hours, our flower arrangements are on display to the public like a momentary gallery opening of our talents until the breakdown.
Let's talk about how we treat people behind all our inquiries. Not just our ideal clients — we lavishly love and adore those folks! But what about the less than ideal clients? The ones that never even become clients. How do we honor and show grace to them?
Compassion is a regenerative emotion, which means it can rejuvenate your body and erase limiting beliefs. By incorporating compassion in your life, you'll likely be led to make wiser decisions and build healthy, long-lasting relationships. As you can imagine, this can have a significant impact on your work environment—whether you're a flower farmer, a shop owner, or an event florist.
Whether you’re in your first month or your fifth year of business, I’d encourage you to start keeping track of different areas in your biz. After all, how do you know what treatment is required if you don’t know the diagnosis? How do you know what solutions to implement if you don’t know what areas need improving? How can you keep on top of enquiries when you’ve dealt with 30+ different names in the last month? Systems.
If you’re thinking about making the transition to designing with locally grown flowers (but have no idea how to start or how to have that conversation with your clients!), don’t fret! With a little extra time and knowledge, you will be on your way to supporting American grown flower farmers. Below, there are three simple steps you can take in making this shift.
As members of the event world, we’re no strangers to chaos or the unexpected. You could even argue that we thrive on it to some extent! But when you add the pressure of working with live, fragile product to the normal stress of an event, and the day-to-day demands of running a business, you have the perfect storm. Some flower friends and I have been chatting (and laughing) about some of our most memorable challenges, and I’m sure you can relate…
As florists, the details in our designs often represent our brand, and many of our clients come to us because of those details. And at the same time, our industry is continuously changing, and we can choose to evolve with it as we push ourselves creatively to find our voice, test new mechanics, explore fresh ideas, and develop our artistry.
As a floral designer, one of your roles is to create memorable visual elements for clients. And creating a client design board can be helpful in translating their vision into reality. This helps communicate a level of expertise to your client and sets the tone for an exceptional client experience.
Have you ever thought about bringing in a professional florist to teach your flower shop team of floral pros? I know that might sound strange, but keep reading!
The herb has long been considered the humble workhorse of the garden, providing easy-to-grow, pleasing-to-the-eye plants that earn their space with contributions to the kitchen table. Their contributions, however, can go far beyond the plate. They deserve equal attention within cut flower arranging.
Have you ever thought to use the power of thank-you notes to build your flower business? Sending a professional thank-you note to those you work with is a kindhearted, timeless way to show gratitude and build lifelong relationships in your floral business.
For the studio or home-based floral business, meeting these challenges can make the service a bit more difficult—but not so much that it can’t be done. Here are a few tips to consider when deciding if you want to expand your offerings to include Celebration of Life flowers.
So much of our work is done digitally through the written word, no matter our role in the floral industry. Emails, blog articles, social media marketing, website refreshes, proposals, orders, and more demand our attention—and our writing skills. In the digital age, you can truly set your business apart and build trust with others (even before you meet them!) by prioritizing clear, clean written communication. And you don’t have to be a grammar wiz, or know the difference between the different types of dashes, to do so.
The floral design industry can be a lonely place for an introvert. There is so much talent and creativity and tons of technical knowledge to learn, not to mention, ever-increasing trends to stay on top of. It can all be pretty intimidating. However, by using social media as a helpful tool, you can overcome those feelings of isolation.
Operating a flower truck can be a really fun way to get out of your studio and in front of the customers who love and value the product you have to offer! After owning my truck for nearly six years and diving into the world of pop-ups and local markets, I've learned the ins-and-outs of creating a successful floral truck—and how it can also be a great way to market your wedding business. If you’re curious about how to start a flower truck business, here are eight tips that I’ve learned on my own journey.
If you're reading this post, it's likely because the word pairing geodesic terrariums caught your eye. And if you’re wondering how to design a geodesic terrarium, you're in luck! These designs look just as cool as they sound—and they’re fun to create.
It’s the worst feeling when you get down the line with a potential client and you’re excited to seal the deal—and then BAM! You hit a roadblock: The client thinks your price is too high, and they want to know if you can reduce your costs.
Operating a roadside flower stand can be a simple yet rewarding endeavor to add to your floral repertoire. If you're a beginner farmer or designer, this could be a welcome way to dip into the industry while serving your community. Or perhaps you're an experienced member of the floral industry looking to diversify your revenue stream. Starting a roadside flower stand could also be for you!
Being a talented florist, streamlining your production, and having a great team are all wonderful things for your business, but they leave out one crucial element—the customer. How does a client feel after working with you? Was the experience memorable enough to share with a friend?
