All in Articles
Floral design is an art, and flowers are our medium. Our sculptures sit not in museums, but on the tables of gathered loved ones as art for the everyday person. Other art forms are a great way to influence our designs and spark excitement about our craft once again. By opening the door for further creativity, we expand the boundaries of what floral design can be, pointing to the value and artistry that goes into floral design work.
Decorating wedding cakes with flowers is a classic and elegant way to add interest and decor to the traditional tiered pastry. In this article, discover 5 lovely ways to decorate these special occasion cakes with fresh florals.
Building a gorgeous floral design portfolio is crucial for wedding work, but the traditional routes of obtaining images of your designs can leave you lacking. Hear how one designer took the leap to hiring her own professional photographer and how that has helped her branding and marketing!
There are several reasons you may want to do a deep-dive into a wedding venue for floral design inspiration, even as an experienced professional event florist. Get fresh tips for researching floral design ideas for wedding venues in this helpful article.
Many of us don't love the selling aspect of our business, but if we want to make money and book brides, we’ve got to do it (and not feel weird about it!). In this article, learn how to make authentic connections to take all of the cringe out of networking and advertising your services. These insights will help fill your calendar with your dream floral design clients!
Here's how to talk with wedding clients about carefully and thoughtfully repurposing bouquets and ceremony flowers for receptions.
As a small-business owner, you can’t help but wonder about the future . Here are 3 business lessons to learn from plants that you can apply when planning for the future of your floral business.
Are you wondering if you should start blogging as part of your marketing plan? If so, sit tight. This article is for you. (And it contains actionable steps to get your blog started!)
Looking for ways to repurpose flowers in your floral business? Use those floral arrangement scraps for something good and beautiful—and expand your floral business offerings at the same time!
Floral design can be hard work, especially when working with reduced numbers of staff. Although weddings and events may function differently this year, there will still be much floral work. When it comes to production, florists are notorious for being inefficient in their processes. So how can one tighten up their efforts to make sure they can produce the most amount of work in the shortest amount of time with the least amount of help? Read on to learn about five best practices to adopt to make a more productive and efficient floral design routine.
While there are plenty of high-quality non-degree-track floral design education opportunities (like the online floral design classes from Team Flower!), for some, a formal academic program can be an excellent option.
Have you ever thought about hosting workshops on your flower farm? If you’re looking for additional revenue, flower farm workshops can be a profitable option. In this article, learn from one farmer-florist as she shares creative revenue-building ideas for your floral business.
Have you ever thought about growing your own greenery for flower arrangements? Or perhaps how to make money growing plants at home? (Yes, you can profit off of those shrubs in your backyard as a floral designer!) Here’s how!
The 2020 Team Flower Conference—held in Pasadena, California, right after the world-famous Rose Parade—reminded 300 attendees that there is beauty in transition, every stage in our journey with flowers is worthwhile, and the work we do is important.
If you consider yourself an artist, often you'll find yourself wanting to focus on more than one thing. Here are some tips on how to manage multiple creative projects or responsibilities at once.
Are there ways your floral creations live on and you can find fresh revenue for your business? Hear from one floral designer about how she got creative with partnerships with other artists—and created a new product offering.
In this article, I’ll show you step by step how to create your own floral pricing worksheet database that will help solve some common, everyday pricing woes for floral professionals. You’ll get instructions, screen shots, tips, and more to help guide you!
How do you stop catering exclusively to low budgets without completely cutting off that source of bookings? An a la carte floral menu might just be what your business needs!
You may have heard of a kenzan (also known as a flower frog), a magical little tool used in ikebana and Oriental floral art. Explore the benefits and applications of this tool outside of ikebana with floral designer and Team Flower Member Daria Bokova.
