Making Transitions Successfully with Myca Sturtevant

Kelly Perry - 00:00 - You are listening to the Team Flower podcast where we talk about flowers with the people who've dedicated their lives to show the world. We believe that your work with flowers matters and we're cheering each of you on. Hi, my name is Kelly and today we're talking with our friend Myca of Whirly Girl Flowers. Myca started Whirly Girl from her dining room near Boston in 2010 and after six successful seasons in the big city, moved her life and flowers to Wyoming to follow her heart. She loves the mountains, natural design and sharing the unmistakable joy when it comes with flowers. In this episode, Mike shares or heart behind her designs, obstacles she faced moving her business from a big city to a small town. As a newer mother, Myca shares how her business model has changed since giving birth to our son. How the things she hopes that he will learn by watching curb pursued what she loves to do. Whether you're making move to a new city, you're becoming a new mom. This episode is sure to encourage you and whatever transition you might be up against.

Kelly Perry - 00:55 - This podcast is brought to you by to flower in online support community dedicated to educating, connecting, empowering our lenders, provide online classes, in person events, and free weekly resources designed to support you in ordered flowers for the professional florists, flower farmers and you just love flowers, there's place for you. Welcome. Come join the party at Well, Myca, it's so awesome to have you here today. Um, I'd love to share a little bit about your journey and what led you into life for flowers.

Myca - 01:32 - Awesome. Thank you so much for having me. Kelly and Janine. I'm really excited to participate. I have always loved flowers my whole life. My very first memory is standing on the hot pavement and my great grandma's driveway. And learning about snapdragons and you know, growing up I didn't really play house. I played greenhouse and that set up, you know, old screens over the horseshoe pit and had pots full of things growing. And then when I was in high school and college, I worked in annual production for the city of Colorado Springs and it was know hard, manual labor, everything from the planning of flower beds to propagation and planting and then maintenance all through the summer. Um, and looking back at those years that I did that, like some of my favorite memories are the things that stick out are going through the greenhouse kind of mid season with those extras that were scraggly and making bouquets for visitors who came to the greenhouse and handing them out and getting to see the look on their face when they receive something beautiful and unexpected or we'd be out dead heading and I would not be able to throw them away, right?

Myca - 02:41 - Like I'd have to gather up a little handful that I'd stick in a cup in the truck and take home to enjoy. Um, and then after college I worked in a family owned farm and market and they're cut flower department and I didn't really get to do any designing, but I got really with cut flowers. And it was one of those first places that had kind of market style flowers by the bunch and so I got exposed to a lot of different types of flowers and it was a great experience and that kind of whet my appetite for something new and different and something that wasn't being a traditional florist I guess is that definitely I wasn't interested in that. I wanted a little bit more freedom. Um, and then my journey kind of like went all over the place. I moved a couple of times and it's trying to figure out what I was going to do with my life.

Myca - 03:39 - And probably about 10 or 11 years ago, my sister got married and she's an interior designer and a color specialist and have very specific but kind of free flowing ideas for her wedding flowers. And she asked me to do them for her and I had no idea what I was doing, but I figured I could do it. And that was kind of the start of this flower business dream. And I ordered from whole foods because, you know, I didn't have a business, didn't have a business license, but I was really familiar with flowers so I knew what I wanted and I called and they hooked me up. It was great. And then from there it's just kind of figuring out like, okay, is this something I want to do? Is this something I can do? And finding other designers who were kind of breaking the mold for what the floral industry look like and following their journeys and it just kinda grew from there.

Kelly Perry - 04:35 - That's awesome. So when did you start Whirly Girl?

Myca - 04:39 - Whirly Girl officially started in 2010 so going into my ninth season I guess, and I started it when I lived in Boston and after doing my sister's wedding I knew it was something that I wanted to pursue, but I didn't really know how to go about it. Like I knew I didn't want to do the traditional flower shop route, but how do you break in otherwise if you don't, if you don't go that way. And I had one summer where I had two cousins and a good friend from college getting married and they knew about this idea and they all asked me if they were, if I could do flowers for them. And it was kind of my trial run like, okay, can I do this? How much work does it take? How much product does it take? How much time does it take? A figuring out all those things, do I actually like this and can I handle the pressure of creating this really important piece for somebody on their wedding day and also a chance to build my portfolio.

Myca - 05:41 - And so I decided with those three weddings I was, okay, I'm going to make it official. I registered my business, I got a resale license and I just kinda jumped in and went for it. Um, and I booked weddings every single summer since then, even though I haven't really ever advertised, which has been great.

Kelly Perry - 06:01 - Yeah. Well I think that's something about weddings is that there is still an, I feel like that they're always, always will be depending on your business model. But I feel like I feel like word of mouth is very, a very effective way to let people know that you can help them. At least, you know, I think we're both kind of. Now you're in Wyoming. We were both in kind of like relatively smaller areas. It's not like a metro metro, metro kind of play. So I still really feel for me. And if you happen to be listening and you're in a small town America, I really just don't underestimate that personal networking connections building. I think that that's so key in, in this type of work. So definitely you were in Boston? I was already to cut you out.

Myca - 06:52 - Nope, go for it.

Kelly Perry - 06:54 - Oh, I was just gonna say. So you were in Boston in, now you're in Wyoming. Tell us a little bit about that. I transitioned to a new location. Did you find some obstacles about like moving your business? Was that like.

Myca - 07:07 - Yeah, it was definitely a big change. I moved. I'm from Boston and giant Metro area to northern Wyoming and shared in a three year. It'll be three years in June and I met my husband on an airplane and after many hours on the phone,

Kelly Perry - 07:26 - or are you just sitting beside each other on their plane?

Myca - 07:29 - So the priests story is when I got to the airport, we, uh, I was running late and I was kind of running to my gate and I realized when I had it in view that I had time to get coffee because it was really early so I did a really sharp you turn and I wasn't looking where I was going and I, I body checked a guy and almost fell and I was mortified and he caught me and I was so embarrassed and he's like, are you okay? And I'm like, I'm fine. I'm so sorry. He's like, it's okay. Like, have a nice day, man. Sent me on my way. So I go get coffee and I come back. And then I realized, oh, that guy ran in Tucson my year plane.

Kelly Perry - 08:10 - I feel like I'm watching a movie right now.

Myca - 08:17 - Anyway, I got on the airplane, got settled in it's winter. So I had like a thousand layers and my breakfast and he came down the aisle and made eye contact. So, you know, I smiled and he said good morning. And then he sat down next to me and we started this conversation. And um, eventually another couple came in. They're like, I'm sorry, but I think you're in my seat. He's like, oh no, no, I'm in the right seat. And they're like, can you please check your ticket? He's like, I'd want to move. And I was, you kinda gotta move, like we're not going to ask a married couple to sit together. He's so he had to sit in the row in front of me and we were both kind of bumped and he sits down with his big sign.

Kelly Perry - 08:57 - This is so fun.

Myca - 08:59 - And uh, I'm trying to decide like, should I pass a note and say let's get coffee in Chicago because by that point we, I knew that we both had long layovers in Chicago and you know, trying to say like, am I that girl? Do I want to be that girl? Is there something besides the Barf bag to write on? And while I was like, you know, he's trapped, he can't get, he can't go anywhere until we get off the plane in Chicago. So I got a little time to decide and while I'm thinking about this, he stands up and he looks at me and he goes, I wasn't ready for a conversation to be over, so if I can get everybody else to move, will you come sit next to me? And I said, sure, why not, you know, like airplane, pretty safe. But like lots of strangers, it's not considered rude if you put your headphones in, if it doesn't work out. So handed in my coffee, he rearranged for people and I sat down next to him and we talked the whole way to Chicago, the, our whole layover until he had to run to catch their plane. And yeah, the rest is history.

Kelly Perry - 10:00 - I love that. That's so fun.

Myca - 10:03 - Anyway, so at the time I lived in Boston and he lived in Wyoming and we had this conversation about three weeks in just because I was like, you know, I don't know where this is going and obviously we're not having this conversation, but if this goes somewhere, one of us is gonna have to move and even though we're not actually talking about that right now, like if neither of us is willing to move with better stop talking. He's like, well, if it comes to that, I'll live. And I said good because I'm not leaving Boston. And then, you know, as things go, I realized like the life that we started dreaming about wasn't in Boston that was in Wyoming and it was a super, like the best decision I made. So I'm extra bonus material not having to do with flowers. But uh, yeah. So I moved here three years ago and we got married a week after I got here up on the mountain and at a beautiful, foggy, amazing day. And when I moved here I wasn't really sure if I was gonna do flowers or not.

Myca - 11:04 - And you know, the, the wedding flower environment in Boston is very different and I've been in the same community for a really long time. And so, you know, by the time I left Boston I was having, I was doing weddings of brides who have been following me for like three or four years who had been like someday when I get married where legal flowers is going to do my wedding and I'm part of that transition was I had weddings booked like all through that spring, summer and fall in Boston. But then I had to decide when I was going to leave to come to Wyoming and of course my heart was in Wyoming and I really wanted to be here. But then I had these commitments back in Boston. So I moved kind of mid season for me. I did two weddings and then got to go to Wyoming and then um, flew back and forth to finish up the season. And in the meantime I got settled in here and started a new full time job and still wasn't really sure what flowers would look like here.

Myca - 12:06 - There's our town is about 18,000 people and we're two hours from anything that's bigger in any, in any direction. And so that's, you know, really super different than it was in Boston. And getting flowers here is kind of complicated and until this year there were no flower farmers within like 300 miles. So that also wasn't an option. Uh, anyway, so just trying to figure out and just wondering, like in Boston, people had like three to $5,000 to spend on wedding flowers. Like no problem here people spend like three to $5,000 on their wedding. So that's a very. Is a very different population that we serve and we do have a really broad spectrum of clients here but there just aren't as many because we don't have as many.

Kelly Perry - 13:05 - I, I was just gonna say that if you happen to be listening in, you know, you're concerned about moving your business to new plays and all that kind of stuff. I think the fun thing about this type of businesses that you can adjust it to suit, like you can adjust your business model almost even season to season. If you need to, and something also that was a transition for you is that you had a baby and now you're a mom printer, so that, you know, that's another big transition piece of it. Um, so tell us a little bit about what that looked like and kind of how your business model changed from, you know, Boston into Wyoming and from, from, you know, not having a child to now having a child and you know, just kind of your approach to that and yeah, just the rules that I guess it plays in your life now.

Myca - 14:00 - I think at thinking about your question, having Ames was really the catalyst for bringing worldly girl flowers back, uh, after I'd been here for a year. I, I did, I booked one wedding the first full year that I was here as for some family friends and I just thought, okay, this is my chance to try it out and see what it's like to do flowers here. And I was like 35 weeks pregnant with Ames at the time and it was really hot and I was enormous. Thankfully. I had really good help and I got some really amazing portfolio work out of it, which was so great. And then when I had Ames I just realized like, I want to be here to raise my son. Like I, I really, I to figure out how to do that. Like I don't, I don't want to be sending them off every day to somebody else.

Myca - 14:57 - And so thankfully, um, the job that I had been at, let me go part time when I came back from maternity leave, which gave me the freedom to be home more with Ames. It also gave me the opportunity to relaunch my business and figure out what would work here when I was working full time I had zero flexibility and I couldn't, I couldn't make flowers work on top of my daytime job. And so I just kind of thought, well maybe I maybe really grow flowers has done. But then when I had the opportunity to go part time and I had this super motivator of I want to be home and run my business so that I can watch aims grow up. That really gave me the push. So when Ames was about three months old, I approached a local boutique about hosting a couple of flower popups and that was just an opportunity. It was something new. I'd never done it before, but I knew I needed to start building relationship with my community and I wanted to do that over flowers and the best way to do that was to bring in my favorite flowers and talk to people about them.

Myca - 16:04 - And so I hosted a four or five, six different popups starting last year in March and they'd be one or two days and I would make arrangements and bouquets on the spot for people and it just gave me this amazing opportunity to bring a different style of flowers and arranging than had been done in town before and get to meet people face to face. So I started doing that and that really got the word out there. And through through those, um, events, I ended up booking six weddings last year, which isn't a lot, but for, you know, first year back in business. Yeah. And in a small town was really great. Um, and then I was able through a transition this last year to go ahead and quit my office job and be home with Ames and run really grow flowers full time.

Kelly Perry - 17:00 - Oh, that's awesome.

Myca - 17:01 - Which is great. Yeah. Yeah.

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Kelly Perry - 18:16 - Well, I'm just thinking about all the time that you spent in Boston, which is a little bit more of that kind of metropolitan area. Is there anything that you feel like, no, if somebody does happen to be in that type of market or maybe they're newer to that kind of said, I don't know, space. Is there any advice that you would give about being in that kind of environment? Cause that's not something that I've ever minute minute.

Myca - 18:47 - Oh right. So if somebody is in one of those bigger cities?

Kelly Perry - 18:52 - Yeah and be like, what was helpful? Yeah. Client acquisition. Would you, you know, build relationships kind of the same way?

Myca - 19:03 - I think my relationship building hasn't necessarily changed from the big city to a small town. Um, it's really about people getting to know you and who you are as a person because ultimately have it like gaining a client is because they trust you and so whether you're in the big city or you're in a small town, it's really the same. And I think in both cases I think also the social media landscape has changed a lot just even in those three years since I changed. But I'm like in Boston I would say 90 percent of the clients that I had were people that I personally knew or referral from somebody that I had done work with. And so it was just that ever growing network. And the more people that you meet and you work with, the more people that they tell 'em. And then here in Sheridan it's a little bit different.

Myca - 20:03 - Would you kind of think word of mouth would be more, but I think I'm realizing a lot of my clients are people who have ties to share it in. But our planning a long distance wedding, it's kind of like you guys aren't doing where it's like a vacation spot and people come there to get married. Um, so in that way I think social media and the Internet has actually helped me a little bit more in the small town. I also have a very.

Kelly Perry - 20:29 - That makes sense.

Myca - 20:30 - Yeah. I also have a very different aesthetic than the other two flower shops in town. And so that, that also helps us because I've had very different point of view than the traditional flower shops. But I think in the big city it's really one you have an opportunity because there's, there's a lot more resources of like, of people and other designers and if you can make friends with some of them, that will be super helpful, especially when you're first starting out. Um, when I started, I had a day job, I worked for my church as an administrator and we had a creative director who had studied art and worked for Flower Power House in Boston. And as a result we did a ton of floral stuff at church. Like not your traditional flower stuff. Like crazy hanging installations and um, you know, giant flower walls and all this kind of stuff.

Myca - 21:29 - But he taught me so much just about those like shop mechanic, you know, little mechanical things that unless you work in a shop where you go to a flower school or you go to like an intense creator workshop, you might not get the chance to learn. So if you don't have the funds to go to a workshop, like find somebody that you can freelance for, even if it's just sweeping the floor and taking out the garbage, like you'll learn a lot. Just being there around people.

Kelly Perry - 22:00 - That's cool. That's cool. Yeah. Well tell us a little bit more about your favorite thing about being a mompreneur.

Myca - 22:12 - The best thing.

Kelly Perry - 22:14 - What's it look like for you?

Myca - 22:16 - Well, I think it changes a lot because Ames is so small and like I feel like every time I do flowers I kind of have to readjust because he's normal.

Kelly Perry - 22:25 - He's growing so fast.

Myca - 22:28 - He's more capable of. When I did my very first event, like my first flower thing, after he was born, he was probably about five months old. And you know, still not sitting up pretty much, just a little smiley blob and one of the best things I had cleaned out the garage and it was my studio space and I had all these giant buckets of flowers and I had a big empty flower box from Mash. And so I laid a couple of quilts down in it and put some toys in it and he just like laid there and played and like I had these giant buckets of eucalyptus and I kind of put them around the box and he just laid there and looked at the eucalyptus and looked at the roses and um, he was really kind of passive, you know, and just hanging out and totally okay with it, you know, he would hang out there for like an hour while I got work done, which was great. And then, you know, we do a lot of baby wearing around here. So putting them in the sling or wearing them on my back, you know, while I'm arranging or working, he's usually super happy doing that.

Myca - 23:31 - And now he's a year and a half old. And, uh, now I'm really thankful that I haven't used a lot of chemicals because today I was out there and he was like swirling the water in all the buckets with this fingers. I'm making messes and getting soaked to the bone but having a great time. Uh, but he also has this great appreciation for flowers now even as like such a little person, I'm like, if he gets a hold of one, he like looks at it and figures it out and like takes it in, which is so fun. And a couple of weeks ago we all the tulips and daffodils and our grape hyacinth rollup and I was making a little, just a little bud vases to bring in the house. And I had picked a handful of things and he came over before I put anything in and pulled one out of my hand and put it in the base. And then he pretty much just took over like

Kelly Perry - 24:29 - Like he's the cutest curly headed headed guy.

Myca - 24:33 - We think he's pretty cute anyway, but he just, he knew what to do and he wanted to do it and he was very thoughtful. And for a couple of minutes, you know, made this little arrangement with me and so that, that is really fun. It's definitely a takes a little bit more intentionality to have him be around and not have it be dangerous. And I'm forever pulling clippers out of his hands. It doesn't matter how far I push them back on the table. He always gets them. So, um, but, you know, I just tell them, okay, we're going to go to the studio and work now and I get a few things set up for him and we're usually good to go for a little while, which is great.

Kelly Perry - 25:14 - Not so fun. Yeah, I think it's really neat to include children in what it is that you do from day to day so that they, you know, they understand and they see what it looks like to see their parents follow a dream or you know, that that whole piece of it. Um, do you think, is there something that you hope that he learns, you know, if he was listening to this and 20 years something that he, you know, like let's just say it's like graduation now and um, you know, he's about to head out on his own and do his dearest dream or whatever. Like what is it that you hope that you'll kind of take from this time with you? I know, it's a big question.

Myca - 26:07 - That is a big question. I keep thinking about how, you know, there's kind of this fantasy out there that working with flowers is just like this big beautiful thing all the time, you know, like armfuls of the most gorgeous blooms you could ever imagine and these gorgeous table scapes and beautiful bouquets. But the reality is, you know, all those things are true, but that's really only like 10 percent of the job. The reality is to make those beautiful things and live that dream. There's a whole bunch of other hard work that has to happen in order for that to be the reality. And so. Well, it's great to trace your dreams and you know, I had this dream to be able to run my flower business so that I could contribute to our family and be home and raise aims is still a lot of really hard work and you know, it's sometimes uncomfortable and it's hot or it's cold, it's wet, there's gross buckets to swab out and you know, compost buckets to empty and it's all part of making that dream happen.

Myca - 27:15 - Um, and that's all good, hard work, but we can't expect to have the dream without putting in that labor of love on those hard not fun parts of the dream.

Kelly Perry - 27:29 - Yeah. And I think that's where those moments were, why the dream matters is so important to keep your eyes on because it doesn't matter. It doesn't matter what your dream is. It doesn't matter what that thing is that you feel like you were on the planet to do it. There are like this 10 percent number. I feel like that's like a really common thing that I hear several people say. They're like, yeah, 10 percent of it is like that thing, you know, or whatever. But the rest of it is to get to it as, you know, it's hard and taxing and it challenges us and pushes us and you know, all of those kinds of things. But I do think that when you can keep your eyes focused on that thing behind the thing or underneath or however you want to look at it kind of helps you get through it with a smile.

Myca - 28:24 - Yeah, I agree.

Kelly Perry - 28:26 - Yeah. That's awesome. Is there a why behind Whirly Girl that you feel like kind of helps you through the 90 percent?

Myca - 28:36 - I think for now the big why is that I, I want to be home and be able to run my business and be here with Ames and show him what hard, good work is like and be able to create something beautiful at the same time. That was really like my drive when I decided I'm going to go for it here in Wyoming and do it is I wanted to be able to be home with Ames and I knew that was my vehicle to be able to do it. Um, and in the meantime I get to create really beautiful things so

Kelly Perry - 29:08 - well, and I feel like it Kinda goes back though to that whenever you had your own plain greenhouse days, you know, and you just like loved that moment of handing the flowers to somebody, you know, like there's a piece of that that I can totally see being wrapped up into, into that why just that smile and that little bit of something unexpected is really special. It really matters.

Myca - 29:35 - It does

Kelly Perry - 29:36 - surprise me, but

Myca - 29:39 - it's true.

Kelly Perry - 29:40 - Um, is there any advice that you would give to other um new moms or moms to be any kind of really don't know, practical things like when you hit week number 30, whatever, like you probably shouldn't book any jobs and yourself this much time and I don't know, I'm just trying to think. There's tactical things because you're finding things so far in advance

Myca - 30:10 - you are, it's kind of scary. Yeah,

Kelly Perry - 30:12 - yeah, yeah. Especially if you've never done it, but people are, you don't. Yeah. You don't know what to expect. How long is it a little blob that can, you know, when it's winter, when it's going to get pretty crazy,

Myca - 30:27 - I think, um, you know, doing the wedding that I did at 35, 36 weeks, that was pretty taxing, but I also had a pretty big crew of helpers to do all the heavy lifting hauling because reality is you can't really, you can still lift stuff, but it's really heavy and awkward and carrying flowers and stuff is awkward and heavy anyway. So just having helped for that. Um, and then I think everything just takes longer. One when you're really pregnant or two when you have a little person, so you just need to give yourself more margin, like you probably aren't going to be burning the midnight oil as much because you have a little person that's still going to wake up. So making sure that you have the space for that. I know with Ames I didn't really have any weddings booked until he was probably eight or nine months old. I was, I was doing an event every month, but I wasn't, I didn't have the pressure of having a wedding. Um, and with Ames he is like the most content baby I've ever met in my life.

Myca - 31:33 - But he, he would be super and content in a box for like at least half an hour if not an hour. And you know, sometimes he would need some attention, but I would just tell him like, Hey, I'm doing my work, your job is to stay in the box and read a book. And that worked pretty great until he was big enough to climb out, which, you know, all kids are different. But I definitely, he was good in the box until he was like probably seven or eight months old. Um, and then once he was big enough to like, stand up and almost fall out, then it got a little scary and I wore, I wore him more. Like I just put him on my back and then, you know, you still don't have a ton of time, but that would still buy me another half an hour, 45 minutes or an hour depending on your stamina. I mean also floristry is hard physical work, so just conserving your energy for that. Um, having good systems in place for not having to carry your move big, heavy things is also good.

Kelly Perry - 32:34 - That's so important because if you can just get organized on the end, it makes things so much quicker and more streamlined and you don't even have to have a baby need to do any sort of think through those things. You know,

Myca - 32:49 - If someday you want to be a mom start working on those things now

Kelly Perry - 32:51 - Start working now, yeah.

Myca - 32:52 - Since you're having a little person.

Kelly Perry - 32:56 - It's easier. Um, I had a wedding this past weekend and one of the girls, I said, okay, why don't we sit down and don't take ratio? Oh, I'm okay. And I said, number one rule is that if you can sit down and conserve energy and there's not like a panic moment or whatever, then you should do it

Myca - 33:18 - exactly.

Kelly Perry - 33:21 - Because it is, it's one of those, you know, conserve, conserve, conserve as much as you can because when you have to go out there and you're at the wedding and you know, all of a sudden it looks like there's rain coming up and you've got to really hustle and be super fast or whatever. You need that reserve and you need me, the food. Any water. Yeah. You are like a flower athlete.

Myca - 33:49 - pretty much.

Kelly Perry - 33:50 - Yeah.

Myca - 33:53 - I think too, for anybody who's going to be a mom or is a mom doing a business, like don't be afraid to go for it, you know, just. Yeah, it is. It is more work, especially if it's your side hustle, trying to make it your full time hustle. It is taxing and hard, but what a great thing to be able to go for and do.

Kelly Perry - 34:16 - Yeah, and it's not too big and that there are others who are doing it too and it is something that's adjustable to different phases of life within all of those kinds of good things. Yeah. So cool. It's been so great to have you here today. Thank you so much for hopping on and chatting with us Myca. It's always a pleasure to talk to you and we'd love you so much.

Myca - 34:41 - You're welcome. Well, thank you for asking me. I'm realizing like so many questions that I didn't answer, but I'm really thankful that we got to chat today.

Kelly Perry - 34:49 - Yeah, absolutely. Well, you're always, always welcome back.

Myca - 34:52 - Thanks.

Kelly Perry - 34:56 - If you enjoyed. Today's episode of the team flower podcast to you help us by leaving a rating or review ratings and reviews. The easier it is for other flower lovers to find the podcast. Thanks for being a part of Team Flower and helping us build this dream together. We're so grateful.

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