Curious if you should join a floral association or a florist professional organization? This article digs into who they’re for and some of the benefits of the most recognized floral association names.
All tagged Networking
Selling Flowers Wholesale: Tips for Farmers to Sell Directly to Designers
Hey, new flower farmers! Here are the 4 tips you need when selling your homegrown blooms directly to floral designers in your area.
What Is AIFD? Should You Join If You're a Floral Pro?
If you’re a floral professional or hope to become one, you may be wondering what is AIFD and if you should join or obtain floral certification through AIFD. In this article, discover the advantages, alternatives, and other considerations to joining AIFD.
Floral Pros: You Can Build Strength and Resilience in Uncertain Times
Current stresses in the floral industry have us all wondering how to build the resilience we need to meet challenges head-on and to emerge intact. The good news is resilience is a trait that can be built in stages, practiced, and shared!
3 Easy Ways to Collaborate in the Event Industry
Collaboration is not just about sending off a bouquet with a photographer and getting pictures in return. You can build relationships with vendors at real weddings and styled shoots. Here are three ways you can master collaboration and networking to make real, lasting relationships in the event industry.
3 Simple Steps to Reach Floral Clients in New Markets
Looking to branch into new markets? Or are you moving to a new location altogether? As a floral designer who recently moved to a different state, I was faced with several questions. I first started my floral business several years ago while living in Southern California and recently moved to a small town in Utah. Shortly after moving, I realized that I would be limiting my business potential if I were to focus solely on my new local market. Therefore, I came up with a strategy to target my ideal wedding clients locally as well as in other locations.
How to Expand Your Florist Education by Growing Your Network
There are so many avenues to learn and grow as a floral professional, but getting out of your comfort zone and attending an educational event could be a life-changing experience for you and your business.
Connecting with Wedding Vendors as a New Florist
One of the biggest things to consider is marketing your business and how to get your name out there! When you’re a new floral pro, it can be challenging to jump into marketing via social media and publishing, but something simple you can do to introduce yourself to the wedding industry is to network with other vendors in your community. Vendors can include event venues, photographers, planners, caterers, DJs, and even other florists. Again, this may seem like a daunting task, but hopefully these few tips will help make this step a bit easier to accomplish.
Creating a Business Networking Group
There must be 100’s of ways to structure a group and each group will look different. I’m confident though, that the majority of us will benefit from belonging to a group of floral professionals that have the intent to support one another, collaborate, and make positive contributions to our communities.
Why professional networking is important
We all know the power of building strong connections with other creative minds - it is food for our flower souls! They support us when we are discouraged and cheer us on when we succeed.
The Power of a Strong Referral Network
I’ve experienced an incredible amount of positivity, support, and encouragement from a group of wonderful floral designers and business owners who I lovingly refer to as my “Flower Friends." These women who are my competition, but who have created a real community that I’m honored to be a part of.