Looking to branch into new markets? Or are you moving to a new location altogether? As a floral designer who recently moved to a different state, I was faced with several questions. I first started my floral business several years ago while living in Southern California and recently moved to a small town in Utah. Shortly after moving, I realized that I would be limiting my business potential if I were to focus solely on my new local market. Therefore, I came up with a strategy to target my ideal wedding clients locally as well as in other locations.