Daniella has several unique floral offerings that are rooted in her love for her culture, and have become true staple pieces that her clients gravitate towards.
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Taking Advantage of the Plant Trend with Accent Decor
Sarah Bagle of Accent Decor is here sharing advice on how the floral industry can take advantage of the plant trend. You’ll hear everything from growing tips to advice on which types of containers to use!
Celebrating a Love of Flowers with Derek Woodruff
Floral designer Derek Woodruff has been in the floral industry since the age of 16, and he has experienced almost every aspect of floral work. He joins us on the podcast to talk through celebrating flowers, including his love of flower competitions and working with newbie flower enthusiasts.
Productive Ideas for Flower Farmers to Fill Rainy Seasons
As a flower farmer, there is meaningful work to be done in off seasons—including self-care. Discover practical rainy and off season tips from one flower grower in North Florida.
Creating Stunning Sympathy Tributes with the Serenity Cage System
Without the proper mechanics, special requests for tribute and sympathy floral arrangements can seem quite daunting to floral designers. Read more to learn about solutions to these challenges that have recently been developed for our industry.
Benefits of Adding a Subscription-Based Product to Your Floral Shop
Wondering about the benefits of floral subscriptions? Learn what you should consider before adding it to your floral business offerings.
Tips for Creating Your Floral Studio from Scratch
Whether you are a flower grower, a florist, or a workshop leader, designing a floral studio workspace can be a creative process that will inspire you each time you enter it. Discover things to consider and helpful tips in this article.
How to Build an Instantly Profitable À La Carte Floral Menu
How do you stop catering exclusively to low budgets without completely cutting off that source of bookings? An a la carte floral menu might just be what your business needs!
Farmers: Here's How to Easily Create an Exceptional Product Availability List
You may already have a floral product availability list (or “fresh list”) to highlight what’s in season. But what if you could make your list attractive, accurate, and easy to update and send? You can! And you won’t need to attach a PDF, make cumbersome updates to your website every week, or waste time typing up a long list in an email. Here’s how!
Diversifying Your Revenue Stream in a Time of Uncertainty
As a floral pro, how can you adapt to meet the changing needs of your community during a pandemic—and after?Here are critical things to consider when diversifying your revenue stream.
Reasons Why CSAs Are Beneficial for Your Flower Farm
If you have kept up with the local food movement over the past two decades, the term CSA has probably been something you have come in contact with. CSA is an acronym for Community Supported Agriculture, the concept of which can be interpreted in a number of ways. At its core, a CSA is a model in which the customer financially invests in a farm at the beginning of a growing season, when sales are at their lowest, and in return receives a share of the farm’s harvest once crops are coming out of the fields. Vegetable farms often use CSAs as a business model that helps pay for the upfront costs of getting crops into the ground – seeds, compost, time and labor spent of growing and maintaining crops, water and energy costs, etc.